【正文】 ................................................................................................................................... 24 第 2頁 六、實(shí)施階段 ......................................................................................................................................................... 25 七、服務(wù)與支持 ..................................................................................................................................................... 25 第六章 市場(chǎng)與銷售 ................................................................................................................................................. 26 一、市場(chǎng)計(jì)劃 ......................................................................................................................................................... 26 二、銷售策略 ......................................................................................................................................................... 26 實(shí)時(shí)銷售方法 .............................................................................................................................................. 26 產(chǎn)品定位 ....................................................................................................................................................... 27 三、銷售渠道與伙伴 ............................................................................................................................................ 27 四、銷售周期： ..................................................................................................................................................... 29 五、定價(jià)策略 ......................................................................................................................................................... 30 產(chǎn)品、服務(wù)： .............................................................................................................................................. 30 產(chǎn)品 /服務(wù) B.................................................................................................................................................. 31 六、市場(chǎng)聯(lián)絡(luò)； ..................................................................................................................................................... 31 貿(mào)易展銷會(huì) ................................................................................................................................................... 32 廣告宣傳 ....................................................................................................................................................... 32 新聞發(fā)布會(huì) ................................................................................................................................................... 32 年度會(huì)議 /學(xué)術(shù)討論會(huì) ................................................................................................................................ 33 國(guó)際互聯(lián)網(wǎng)促銷 .......................................................................................................................................... 33 其它促銷因素 .............................................................................................................................................. 33 貿(mào)易刊物、文章報(bào)導(dǎo) .................................................................................................................................. 33 直接郵寄 ....................................................................................................................................................... 33 七、社會(huì)認(rèn)證 ......................................................................................................................................................... 34 第七章 財(cái)務(wù)計(jì)劃 ..................................................................................................................................................... 34 一、財(cái)務(wù)匯總 ......................................................................................................................................................... 34 二、財(cái)務(wù)年度報(bào)表 ................................................................................................................................................. 34 三、資金需求 ......................................................................................................................................................... 34 四、預(yù)計(jì)收入報(bào)表 ................................................................................................................................................. 36 五、資產(chǎn)負(fù)債預(yù)計(jì)表： ........................................................................................................................................ 37 六、現(xiàn)金流量表： ................................................................................................................................................. 37 第八章 附錄 ............................................................................................................................................................. 37 一、 [你公司或項(xiàng)目 ]的背景與機(jī)構(gòu)設(shè)置： ....................................................................................................... 38 二、市場(chǎng)背景： ..................................................................................................................................................... 38 三、管理層人員簡(jiǎn)歷 ............................................................................................................................................ 39 五、行業(yè)關(guān)系 ......................................................................................................................................................... 39 六、競(jìng)爭(zhēng)對(duì)手的文件資料： ................................................................................................................................ 39 七、公司現(xiàn)狀 ..........................................................................................................................................