外文翻譯---一個(gè)審查和評(píng)價(jià)中國(guó)的旅游質(zhì)量保證體系的指導(dǎo)-文庫(kù)吧在線(xiàn)文庫(kù)
【正文】 tour guide classi?cation system also, in theory, reward excellence. There are two weaknesses to the system. The ?rst is that, by the very fact that it is pulsory and is governmentrather than selfregulated, the system relies on adequate resources for monitoring and enforcement, a monumental and arguably impossible task. As a result, not only is there an element of illegal tour guiding in China, but not all guides who are licensed are necessarily equipped to deliver high quality guiding, particularly with respect to many of the roles associated with sustainable tourism such as environmental impact monitor, mediator and interpreter. Moreover, there is a tendency for government to audit and regulate roles and behaviors that are easily observable and enforceable, again at the expense of key tour guiding roles such as monitoring visitor behavior and acting as a role model. This relates to the second weakness of the system: that its content is largely administratively and intuitively driven. Thus, China’s system both for achieving minimum standards and for rewarding excellence largely neglects a number of the tour guiding roles, especially those roles identi?ed by Black and Weiler such as environmental protector, monitor and role model, social catalyst, cultural broker and interpreter/educator–roles that relate very clearly and directly to sustainable tourism–in favor of roles such as tour leading, managing the tour in time and space, managing the health and safety of the group, pliance with legal and ethical standards, and providing governmentendorsed information and basic customer service. 7 譯 文： 一個(gè)審查和評(píng)價(jià)中國(guó)的旅游質(zhì)量保證體系的指導(dǎo) 簡(jiǎn)介 本文評(píng)價(jià)了中國(guó)的可持續(xù)旅游質(zhì)量保證體系 對(duì) 旅游業(yè)指導(dǎo) 的有效性。Weeks,1996。Crabtree, 2020。 1 中文 3350字 本科畢業(yè)論文外文翻譯 外文題目： A review and evaluation of China’s quality assurance system for tour guiding 出 處： Journal of Sustainable Tourism 作 者： Songshan Huang and Betty Weiler 原 文： This paper evaluates the effectiveness of China’s tour guiding quality assurance system as an instrument for sustainable tourism. It notes the importance of China’s 131,000 tour guides for inbound, outbound and domestic tourism. China’s tour guiding quality assurance and regulatory mechanisms are then reviewed, including quali?cation examination, licensing, and professional certi?cation, and training, awards for excellence, professional associations and codes of conduct. Structurally, China’s prehensive and paratively regulated system may be remendable to other countries, particularly its certi?cation and licensing systems. However, the endings suggest that tour guide quality assurance in China may be constrained by an overreliance on government and the absence of industrydriven mechanisms for some elements such as monitoring, enforcement and rewarding excellence. Most importantly, the focus of China’s quality assurance system Is on a limited number of tour guiding roles and tends to over look those most critical to harnessing the guide as a vehicle for sustainable tourism. Key future development areas could extend recognition and reward for the guide’s performance as a role model, advocate, mentor, interpreter, cultural broker and environmental monitor. Keywords: tour guide。 Callan, 1994。Weileramp。它注意到，中國(guó) 131,000 名 導(dǎo)游 對(duì) 入境旅游 、 出境旅游和國(guó)內(nèi)旅游的重要性 。 不過(guò)，相信政府有能力通過(guò)調(diào)節(jié)機(jī)制間接影響旅游業(yè)的可持續(xù)發(fā)展，例如土地使用、基礎(chǔ)設(shè)施規(guī)劃和市場(chǎng)工具 (Mycoo, 2020
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