【正文】 pace because these places from the past, like language, culture belong to the same class, easy to expand cultural trade. 17 Conclusion Cultural trade is an important ponent of a country39。 Social Science Edition) 1 (20xx): 010. 3 Bo, W. E. I. Chinese Cultural Strategy: Searching for the Spiritual Support for the Rise of Great Power [J]. Journal of Henan Normal University 5 (20xx): 006. 4 朱喆 .我國文化產(chǎn)業(yè)國際競爭力研究 [D].南京：江蘇大學(xué) 。s growth to provide a good living environment, when the culture of corporate brand into the international market, through legal measures, and to bee familiar with and use of international will to protect their own interests, to enhance the brand international petitiveness. Specifically targeting Chinese cultural products in the international market. Of the target market is the cultural enterprises need to be resolved first. How China39。s cultural industries and trade started late, but in the initial stage of China39。s foreign trade development culture. First, the weak foundation of the cultural industry. At present, China has the international influence of largescale cultural enterprises is minimal, overall Chinese cultural enterprises difficult to use most of the smaller economies of scale to pete in international markets. Second, the lack of innovation culture industry, the output channel is narrow. Currently in China, the cultural industry, the lack of innovation, exports of cultural products are mostly traditional cultural products, these products with low added value and does not reflect the potential value of China39。s cultural trade, there is a huge deficit. On the whole, cultural trade is increasing, but the proportion of cultural trade has not significantly improved, poor overall development of cultural trade. No brand of cultural products and services to gain a foothold in mainstream culture in the world market. “Our neither American nor to lead Asia39。s core. At present, China is a true manufacturing country, domestic resources and environmental degradation as a contradictory position as a world factory bee increasingly prominent. As the product technology content is too low, almost no creative design, brand recognition is not high reason, the impact of China39。s foreign trade development culture..... 10 of China39。本文分析了我國文化貿(mào)易的發(fā)展現(xiàn)狀和問題并采用指標(biāo)評價方法與實證分析中國文化貿(mào)易國際競爭力，用 SWOT 分析法分析影響我國文化貿(mào)易競爭力 水平的因素，最后從三個方面給出了相關(guān)的政策建議。近幾年來，我國開始在各方面支持發(fā)展文化產(chǎn)業(yè)，以不斷縮小與發(fā)達國家之間的差距。s foreign trade development culture SWOT （ Strengths Weakness Opportunity Threats） analysis........................................................................... 10 main advantage of China39。s actual situation to improve, to study the culture industry international petitiveness. Our theory of the two main aspects of the international petitiveness of the research are to build industrial international petitiveness index system and analyze the international petitiveness of a particular industry. 4 Absorbing the international petitiveness index representative of the industry classification mainly into two categories, namely display indicators (results in the formation of petition) and analysis indicators (petitive performance results) two, which is used to evaluate the industrial petitiveness of more Chinese scholars first proposed reasonable evaluation index system of the 5 Significance of Cultural Research International Trade Competitiveness of cultural trade development is the only option. The scientific and technological progress and innovation as the primary forces of the whole society to promote economic development, the ability of independent innovation as a national priority strategy is to build an innovative country39。s foreign trade overall rapid growth, an increase of about 20%. But on cultural trade we have no way to be happy. Statistically different culture media sporadic data, it is easy to see the development of cultural trade imbalance is a real problem facing China39。s foreign cultural trade. of China39。s cultural trade is unfavorable. Second, the strong international market petition, China39。s culture. Building a culture industry group has two sides, both dependent on the economic development, in turn, promote economic development, the development of cultural trade show promising to provide material support. enterprise level Implementation of brand strategy, the use of our cultural resources and to build wellknown cultural products. Everyday life, more and more profound impact of the brand, whether it is in all aspects of basic necessities or tourism, education, health, etc., for the brand continue to strengthen selfreliance and sought after. Any petitive markets are an inseparable brand contest. China Cultural Trade in order to obtain longterm development must have their own independent brand loud, for cultural products, the brand is undoubtedly essential, we can not ignore its importance. China has rich cultural resources, extensive creative material, but also to create as pipe fireworks, Hero, The Promise outstanding works of such production to create a number of outstanding cultural works, formed its own characteristics. At the same time we can not ignore the legal protection of cultural brand, the brand39。s cultural trade. 18 Notes 1 XIAO, Yongming, and Tianjie ZHANG. The Retrospection and Prospect to the Research of Chinese Cultural Soft Power [J]. Journal of Hunan University (Social Sciences) 1 (20xx): 004. 2 Jingjian, L. I. U. Analysis of the Problems Existing in the Construction of Cultural Soft Power. Journal of Qiqihar University (Philosophy amp。s foreign trade, economy and culture has a double meaning, and has begun to rec