conceptsandcases(英文版)(存儲(chǔ)版)
【正文】 d improve strategy execution Craft a Strategy to Achieve Objectives Set Objectives Develop a Strategic Vision Mission Implement Execute Strategy Evaluate Make Corrections Improve/ Change Revise as Needed Revise as Needed Improve/ Change Recycle as Needed Task 1 Task 2 Task 3 Task 4 Task 5 The Five Tasks of Strategic Management Strategy Is Both Planned and Reactive to Changing Circumstances Actual Strategy Planned (or Intended) Strategy Adaptive Reactions Understanding Company Strategy What to Look For Pattern of Actions That Define Strategy Actions to Strengthen Resources Capabilities Diversification Responses to Changing Conditions Offensive Moves to Gain Edge Changes in Product Line, Quality, or Service Geographic Coverage Forward or Backward Integration, Collaboration How Functional Activities Are Managed Defensive Moves Pursuing New Opportunities Strategic Management Principle Strategymaking is a job for line managers, not a staff of planners doers should be the strategymakers! Strategic Role of a Board of Directors ? Continuously audit validity of a pany’s longterm direction and strategy ? Evaluate strategic leadership skills of the CEO and candidates to succeed the CEO Strategic Management Principle A board of director’s role in the strategic management process is to critically appraise and ultimately approve strategic action plans, but rarely, if ever, to develop the details! Levels of StrategyMaking Corporate Strategy Business Strategies (Competitive Strategy) Functional Strategies Operating Strategies TwoWay Influence TwoWay Influence TwoWay Influence CorporateLevel Managers BusinessLevel Managers Operating Managers Functional Managers Main issues of Corporate Strategy ? Moves to achieve diversification ? Actions to boost performance of individual businesses ? Capturing synergy among business units 2 + 2 = 5 effects! ? Establishing investment priorities and steering corporate resources into the most attractive business units Main Issues of Business Strategy ? Forming responses to changes in industry and petitive conditions, buyer needs and preferences, economy, regulations, etc. ? Crafting petitive moves leading to sustainable petitive advantage ? Building petitively valuable petencies and capabilities COMPETITIVE STRATEGY ? Uniting strategic initiatives of functional areas ? Addressing strategic issues facing the pany Functional Strategies ? Game plan for a strategicallyrelevant function, activity, or business process ? Details how key activities will be managed ? Provide support for business strategy ? Specify how functional objectives are to be achieved Operating Strategies ? Concern narrower strategies for man
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