【正文】 31 . 32 . 7 3 . 23 . 73 . 22 . 93 . 83 . 53 3 . 5 2 . 84 . 63 . 24 . 44 . 2 3 . 85 . 144 . 84 . 63 . 40 . 702468101214J F 0 1 M A 0 1 M J 0 1 J A 0 1 S O 0 1 N D 0 1 J F 0 2 M A 0 2 M J 0 2 J A 0 2 S O 0 2 N D 0 2 J F 0 3I C 2 5 g I C 6 0 g R e g . 6 0 g U C 2 5 g U C 6 0 gValue Share(BBKids Cream Base) 45 XX Weighted Distribution by SKU, Nat. 3128 28293039 396194151621051015202530354045JF 0 2 M A 0 2 M J 0 2 JA 0 2 SO 0 2 N D 0 2 JF 0 3JB C re a m I C 2 5 g I C 6 0 g U C 2 5 g U C 6 0 gWeighted Distribution 46 BBKids Cream Key SKU Ranking, JF03 Took The Advantage Of IC25g to Further Wide XX Peration Both In Depth and Width Value Share VAL WTD Weighted Distribution Numeric Distribution Rmb/Pck HAI ER MIAN 40g 81 52 13 XX UC 60g 77 41 7 XX IC 25g 85 32 7 XX IC 60g 73 33 4 XX UC 25g 6 63 38 10 YU MEI JING 40g 59 26 8 HAI ER MIAN 25g 58 25 14 National CityH/S (BBKids Cream Base) ?XX Cream total distribution scored 53% in weighted and 14% in numeric which is even with 40g in city H/S channel. 47 BBKids Cream Key Brand Share by Channel XX Weak In Traditional Store 5 1 . 75 8 . 81 3 . 81 1 . 23 4 . 5304 M t o J F 0 2 4 M t o J F 0 3H / S/ D G / K M i s c . St o re sValue Base 4Months to JF 02 JF 03 JF 02 JF 03 JF 02 JF 03 YU MEI JING 22 HAI ER MIAN XX 2 CHUN JUAN 11 8 2 AN AN 4 9 Traditional Store H/S/Dept National Value Share(BBKids Cream Base) 48 Chunjuan Share by Package In Channel 02468101214161820JF02JF03JF02JF03JF02JF03BA G BO T T L E T U BE0510152025JF02JF JF02JF03JF02JF03BA G BO T T L EChunjuan Y M J 0510152025JF02JF03JF02JF03JF02JF03BA G BO T T L E Value Share(BBKids Cream Base) 79% 57% 25% Bag contribution in traditional store by brand 49 Summary ? XX Cream sales increasing fast, IC 25g launch accelerated growth in this peak season. ? XX gained share significantly in 4A and catching up with in BCD as well ? IC 25g consumer offtake well performed overall ? XX cream distribution is petitive in modern trade will weak in traditional store ? trade, bag products contributed their share in this trade Copyright 2023 ACNielsen Explore Sachet Sales Opportunity 51 Bag Sales Importance to Skin Moisturizing Bag Better Accepted In West/Town In Traditional Trade 6 8 . 67 9 . 21 5 . 31 6 . 1 1 6 . 54 . 2V o lu m e B a se V a lu e B a seB O T T L E BAG O t h e r s(NationalMAT JF03) (10%) (11%) ?Number in brackets is bag’ s annual growth rate. Value Share Volume Share Rmb/Kg National 49 Modern Trade 54 Traditional Trade 47 South 54 East 47 North 48 West 51 4 Cities 56 A Cities 55 BCD Cities 50 Town 45 52 Bag Sales Mix By Market, National 373 3 . 8636 6 . 2V o l u m e B a s e V a l u e B a s eM o d e r n T r a d e T r a d i t i o n a l T r a d e6 . 6 6 . 3293 0 . 63 1 . 73 3 . 83 1 . 43 0 . 6V o lu m e B a se V a lu e B a seS o u t h E a st N o r t h W e st5 . 5 4 . 91 8 . 73 4 . 83 4 . 441 4 3 . 81 6 . 9V o l u m e B a s e V a l u e B a s e4 C i t y A C i t yB C D C i t y T o w n(NationalMAT JF03) 53 Skin Moisturizer Bag Packsize Importance (NationalMAT JF03) , Bag Moisture Base Rmb/Kg 25GM 30GM 20GM 50GM 135GM 45GM 40GM 10GM Value Share Volume Share 35 54 Bag Key 10 Brands Share, National Bag Dominated by Local Brands with Verylow Price Value Share Volume Share Rmb/Kg YU MEI JING LONG LI QI MAXAM HAI ER MIAN AN AN CHUN JUAN KE MENG 44776 3 AO QI 3 2 BAOBEI (NationalMAT JF03) , Bag Moisture Base 55 Bag Key Brands Value Share by Market Many Local Brands Are Regionalized National South East North West 4 City A City BCD City Town YU MEI JING 18 32 LONG LI QI 16 MAXAM HAI ER MIAN AN AN 8 8 CHUN JUAN 0 16 0 2 KE MENG 44776 3 6 AO QI 3 3 BAOBEI (NationalMAT JF03) , Bag Moisture Base 56 Bag Sales Contribution By Market 50%45% 31%58%76%30%78%National4 CityA CityBCD CityTownModernTradeTraditionalTradeBo t t l e Ba g O t h e rsValue ImportanceMAT JF03 ?25G bag priced 57 Bag Sales Contribution By Market 19%11%14% 18% 34% 14% 37%National4 CityA CityBCD CityTownModern TradeTraditional TradeB o