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nceWrite on with 12 pensBackboard stiffnessPackaging testPeel energyTime on Wall of surfaces it sticks toS m e a r F r e e 15 3C o m m o n M a r ke r s 25 9F r e e st a n d i n g 10 9S t a y s o n W a l l 20 3 9 3E a si l y R e m o v e d f r o m W a l l 15 9O p e n s E a si l y 5 9P r o t e ct s 10 1W e i g h t e d I m p o r t a n ce 270 90 55 195 180 60W e i g h t e d % 32 11 6 23 21 719 The Roof of the House ? Compares the effect that a change in one Performance Measure would have on the other Performance Measures. ? Does not interact with other portions of the house. ? Uses a scale of: – strong positive, positive, none, negative, and strong negative. Roof of the House (House 1) ImportanceWrite on with 12 pensBackboard stiffnessPackaging testPeel energyTime on Wall of surfaces it sticks toS m e a r F r e e 15 3C o m m o n M a r ke r s 25 9F r e e st a n d i n g 10 9S t a y s o n W a l l 20 3 9 3E a si l y R e m o v e d f r o m W a l l 15 9O p e n s E a si l y 5 9P r o t e ct s 10 1++ strong positive + positive negative strong negative Improving peel energy may have a strong negative impact on the time the sheets stick on a wall. Desirable to decrease Desirable to increase No preference Direction for improvement 21 Chart A1 The Quality Table Customer Demands (What) Quality Characteristics (How) A N Plan P B C D Total Total % Company now Competitor x Competitor y Plan Rate of importance Company now Competitor x Competitor y Plan Ratio of improvement Sales point Absolute weight Demanded Weight Correlations: 9 = strong correlation 3 = some correlation 1 = possible correlation Sales points = , , or 1 D = A x B x C B = P N 42 42 69 207 44 396 132 19 171 Easy to hold Does not Smear Point lasts Does not roll 105 465 339 219 1122 9 41 30 19 99 5” 3pgs 3g 70% 5’ 5