戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)力(存儲(chǔ)版)
【正文】 anagement Process (SMP)戰(zhàn)略管理過(guò)程 (SMP) ? Full set of mitments, decisions and actions required for a firm to achieve strategic petitiveness and earn above average returns ? 一家公司想要獲取競(jìng)爭(zhēng)力和超額利潤(rùn)而采用的一整套約定、決策和行動(dòng) 9 2. The Strategic Management Process 10 2. 戰(zhàn)略管理過(guò)程 11 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Introduction: The Competitive Landscape (CL) 概述 : 競(jìng)爭(zhēng)格局 (CL) Pace of change is rapid 變化速度快 Partnerships created by mergers acquisitions (MAs) 通過(guò)合并和購(gòu)買形成合作關(guān)系 (MAs) Other CL characteristics: Economies of scale, advertising budgets not as effective as before, change in managerial mindset from “traditional” to more flexible and innovative 競(jìng)爭(zhēng)格局的其他特點(diǎn) : 經(jīng)濟(jì)規(guī)模 , 廣告語(yǔ)段已經(jīng)不想以前那么有效 , 管理思維模式從“傳統(tǒng)”向更加柔性和創(chuàng)新性轉(zhuǎn)變 12 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Hyperpetition – extremely intense rivalry among peting firms, characterized by 超級(jí)競(jìng)爭(zhēng) – 競(jìng)爭(zhēng)公司之間的異常激烈的較量 , 特征包括： ? Escalating increasingly aggressive petitive moves 不斷提升和增加的具有侵略性的競(jìng)爭(zhēng)推動(dòng)力 ? Assumptions of market stability replaced with notion of INstability and change 市場(chǎng)穩(wěn)定的假設(shè)已經(jīng)被不穩(wěn)定和變化的觀念所取代 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Two primary drivers of the petitive landscape: 競(jìng)爭(zhēng)格局的兩個(gè)主要推動(dòng)力 The global economy 經(jīng)濟(jì)全球化 Technology 科學(xué) 技術(shù) 14 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 The Global Economy全球經(jīng)濟(jì) 1) Goods, services, people, skills and ideas move freely across geographic borders貨物、服務(wù)、人員、技術(shù)和觀念超越地理界限自由流通 2) Europe, through the European Union (EU) is the world?s largest single market歐洲 , 歐盟 (EU) 成為世界上最大的單一市場(chǎng) ? EU vs . GDP: 35% higher歐盟和其他西歐國(guó)家的 GDP超過(guò)美國(guó) 35% 3) Emerging major petitive forces: China India新生的主要競(jìng)爭(zhēng)力 : 中國(guó) 印度 In summary: globalization increased economic interdependence among countries as reflected in the flow of goods and services, financial capital, and knowledge across country borders總之 : 全球化是指反映在產(chǎn)品、服務(wù)、金融資本和知識(shí)跨國(guó)界流動(dòng)中的國(guó)家間日益增長(zhǎng)的經(jīng)濟(jì)相互依賴性 15 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Technology and Technological Changes 技術(shù)和技術(shù)進(jìn)步 ? 3 categories 三種趨勢(shì) ? 1) Technology diffusion disruptive technologies 技術(shù)擴(kuò)散和突破性技術(shù) ? 2) The information age 信息時(shí)代 ? 3） Increasing knowledge intensity不斷增加的知識(shí)密度 16 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Technology and Technology Changes (Cont?d) 技術(shù)和技術(shù)進(jìn)步 1) Technology diffusion技術(shù)擴(kuò)散 ? Perpetual innovation: describes how new informationintensive technologies are replacing older forms持續(xù)創(chuàng)新 : 形容信息密集型的新技術(shù)如何快速和有效地替代舊技術(shù) ? Speed to market may be prima
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