chapter01零售學(xué)(存儲版)
【正文】 ities Ex: retailer invests in wholesaling or manufacturing Backward Integration – retailer performs some distribution and manufacturing activities Ex: JCPenney sells Arizona jeans (Private Label) Forward Integration – manufacturers undertake retailing activities Ex: Ralph Lauren operates its own stores 8 How Retailers Add Value ? Break Bulk Buy it in quantities customers want ? Hold Inventory Buy it at a convenient place when you want it ? Provide Assortment Buy other products at the same time ? Offer Services See it before you buy, get credit, layaway Ryan McVay/Getty Images 9 How Retailers Add Value The value of the product and service increases as the retailer performs functions. Bicycle is developed at manufacturer Bicycle is developed in several styles Bicycle is offered in convenient locations in quantities of one Bicycle is featured on floor display Bicycle can be bought on credit or put on layaway 10 Social and Economic Significance of Retailing ? Community Support ? Over $ trillion in annual . sales greater than medical care, housing, recreation bined ? Employs 27 million people 21% of nonagricultural US workforce ? Management training opportunities ? Entrepreneurial opportunities 11 Retailing is Big Part of Economy Services (%) Manufacturing (%) Retail (%) Government (%) Other % 12 Comparison of Distribution Channels Across the Globe
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