信息檢索試題(存儲(chǔ)版)
【正文】 ter Science。 virtual organisation。 Prof. Dr. Bernhard Swoboda(1)s planning. It is hopeful to provide practical ideas and methods for administrators of fashion luxury brands39。 Jun2011, Vol. 11 Issue 2, p99126, 28p文獻(xiàn)類型:Article主題語:*MARKETING theory*ADVERTISING*SOCIAL impact*BRAND imageFASHIONSELFesteemWOMENCONTENT analysis (Communication)作者提供的關(guān)鍵字:brand experiencefashionimagerypersuasionsocial impact of marketing摘要:The prevailing view is that imagery in fashion advertising is idealized, and that repeated exposure to the gap between ideal and real is toxic to women’s selfesteem, providing prima facie evidence for the negative impact of the marketing system on vulnerable consumers. We challenge this view of fashion ad imagery by means of content analyses and a survey supplemented by interviews. The prevailing view is shown to be ideologically rather than empirically based, and to confuse fashion with other quite different product categories. We conclude by discussing how fashion advertising, once cleared of this ideological debris, provides an opportunity to extend marketing theory to account for a broader range of consumer response across product categories. We also develop the concept of taste goods, such as fashion clothing, as a site where novel routes to persuasion can be studied. [ABSTRACT FROM PUBLISHER]Copyright of Marketing Theory is the property of Sage Publications, Ltd. and its content may not be copied or ed to multiple sites or posted to a listserv without the copyright holder39。檢索式：題名或關(guān)鍵詞=素質(zhì)教育 或 文摘=素質(zhì)教育 與 機(jī)構(gòu)=上海工程技術(shù)大學(xué) 與 時(shí)間=20082013檢索結(jié)果：[1]禹舜,蔣曉姝,[J].大觀周刊,2012,(27):143144.[2][J].成功：教育,2011,(1):270270.[3]徐建華,[J].價(jià)值工程,2010,29(26):214214.[4][J].中國經(jīng)貿(mào)導(dǎo)刊,2010,(9):9393.[5][J].文學(xué)與藝術(shù),2009,(9):215216.[6][J].上海師范大學(xué)學(xué)報(bào)：基礎(chǔ)教育版,2009,(6):8892.[7][J].黑龍江教育：高教研究與評(píng)估,2009,(6):4344.[8][J].學(xué)校黨建與思想教育：下半月,2008,(S1):.[9][J].中國科教創(chuàng)新導(dǎo)刊,2008,(13):1718.[10][J].中國電力教育：上,2008,(8):224225. 2. 已知某參考文獻(xiàn)：Save the Last Chance for Me: Quality Education in High Schools for the Young People Who Need It the Most. By: Raynor, Alethea Frazier. High School Journal, Dec2006/Jan2007, Vol 90 Issue 2, p5158,8p.檢索該文獻(xiàn)的原文，填寫正文第二自然段空缺的單詞：High schools are a“ last chance opportunity ”for public education to“deliver the goods”to young people…3. 分別利用“維普”、“萬方”、“知網(wǎng)”等檢索與專業(yè)相關(guān)的中文學(xué)術(shù)論文。 Oct2012, Vol. 65 Issue 10, p13951398, 4p文獻(xiàn)類型:Article主題語:*FASHION merchandising*CONSUMER behavior*PROBABILITY theory*PRODUCT management*CLOTHING industry*BRAND
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