【正文】 ???? ????? (Target Market) ?? (Consumer Promise) ??? (Support) ????? ?? ?? (Personality) Case 074 銳普 PPT論壇 chinakui收集 Case 075 ?? ?? TV?? ?? ??? ??? ? ?? ?? ??? ? ?? TV ?? ??? ? ?? ??? ???? ??? ? ???? ??? ? 銳普 PPT論壇 chinakui收集 ? ??? ???? ? ??? ??? ?? ? ??? ???? ?? ? ?? ??? ?? ? ??? , ??? ? ????? ? ???? ? ???? ? ??? ??? ? ??? ??? ? FTP ???? ??? ?? ? ?? ?? ?? Process ???? ???? ????? ????? ???? ADMIN ? ?? ??? ? ?? ??? ? ??? ???? ?? ??? ?? ? ??? ?? ?? ? ??? ??? ? ?? /?? ??? ?? ? ??? ?? ?? ? ?? ?? ?? ? ??? ???? ?? ? ??? ??? ?? ?? ? ??? ??? ?? ?? ? ???? ?? ?? ? ?? ?? ??? ?? ? ?? ?? ?? ?? ? ?? ?? ??? ?? 銳普 PPT論壇 chinakui收集 Case 077 What is the Brand? Rational product features. attributes What will It do for me? Rational expectations as a Result of use. benefits What kind of person woluld it be? Basic human valuesthe end Emotional rewards one expects From using the brand. values What does it mean to me? The image of the brand. As Elicited in terms of human Characteristics. personality What is the enduring Core of the brand? Every brand has a “soil” which creates it and identifies it. essence The brand 銳普 PPT論壇 chinakui收集 Support AD Goal Target Market Consumer Promise Personality 銳普 PPT論壇 chinakui收集 System Infra Creative Power PROJECT SUPPORT SYSTEM Media Power Promotion Strategy Communication Strategy Marketing Consulting * SYSTEM FLOW STEP 1 STEP 2 STEP 3 STEP 4 銳普 PPT論壇 chinakui收集 Irrelevant characters Relevant characters Flot Setting Symbols Mood Lead character 銳普 PPT論壇 chinakui收集 Flot Setting Irrelevant Characters Relevant characters Symbols Mood 銳普 PPT論壇 chinakui收集 Case 082 OSI Model Layer application work transport session presentation data link physical 1 2 3 4 5 6 7 Form oracle 銳普 PPT論壇 chinakui收集 Case 083 Max marketing model ????? ?????? ?? synergy linkage sales Activ ation advertising Accoun tability media targeting 銳普 PPT論壇 chinakui收集 PRODUCT FUNCTIONS BRAND NAME GRAPHICS PRDUCT DESIGN MIX LOGOS / TRADEMARK MIX PACKAGING AUGMENTED PRODUCT FEATURES CONTENTS CASE 1 CONTENTS CASE 1 CONTENTS CASE 1 銳普 PPT論壇 chinakui收集 銳普 PPT論壇 chinakui收集 銳普 PPT論壇 chinakui收集 ???? ???? STEP 07 STEP 06 STEP 05 ??? ???? ?? STEP 04 ??? amp。 Continuity plans 銳普 PPT論壇 chinakui收集 2022 2022 2022 2022 2022 6,030,034 7,010,000 9,000,000 11,000,000 ? numeric 銳普 PPT論壇 chinakui收集 5 step 4 step 3 step 2 step 1 step innovator Early adaptor Early majority Late majority laggard 銳普 PPT論壇 chinakui收集 銳普 PPT論壇 chinakui收集 ?? LA Ontario ??? Miami Santiago ????? ?? Tokyo Kuala Lumpur Jakarta Sydney Auckland Shanghai ?? ???? Dubai Amman Johanesburg ????? Beijing Case 098 銳普 PPT論壇 chinakui收集 POLAND IRELAND UNITED KINGDOM SPAIN MOROCCO ALGERIA TUNISIA FRANCE ITALY GREECE TURKEY BULGARIA UKRAINE BELAUS RUSSIA FINLAND SWEDEN NORWAY DENMARK GERMANY ROMANIA YUGOSLAVIA SWITZERLAND AUSTRIA CROATIA SLOVAKIA HUNGARY CZECH REPUBLIC ESTONIA LATVIA LITHUANIA EUROPE 銳普 PPT論壇 chinakui收集 ?? ??? ??? ?? ?? ???? ???? ???? ???? ???? ??? ??? ??? ??? ??? ???? ??? ??? ??? ???? ?? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ???? ??? ??? ??? ??? 銳普 PPT論壇 chinakui收集 Objective 2. Sales Activity No. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through online work up to 2022 10 Million kl 銳普 PPT論壇 chinakui收集 Your Brain “On” Presentations Right Brain Left Brain Sensory Emotions, impressions Imagistic, holistic Here and now Logical, sequential Analytic, data Shortterm memory Defense intensive Prese