【正文】 商務(wù)已經(jīng)由表及里、從虛到實，從宣傳、啟蒙和推廣階段進入到了務(wù)實的發(fā)展實施階段。 3）效果監(jiān)測和預估： 通過 GG 提供的 GG analytics 流量統(tǒng)計分析工具和 ADWORDS 的數(shù)據(jù)統(tǒng)計對接。 后續(xù)營銷，終身客戶的打造， 90%以上的利用將來自后續(xù)營銷，所以在客戶進行第一次后，就是后續(xù)的打造。 網(wǎng)絡(luò)營銷定位 搜索引擎的定位 SEM 定位 百度推廣和 google adsense 16 通過購買百度推廣和 google adsense 服務(wù)，投放廣告，提高品牌效應(yīng)，客戶認知度，和網(wǎng)站的注冊量。 此外，我們在實際操作中還可能在正常的運營中遇到一些小問題，例如對新產(chǎn)品的命名，網(wǎng)站 首頁的調(diào)整，廣告語的征集等等，如果是把這些業(yè)務(wù)外包出去需求比較高的成本。 配送組分為訂單處理、包裝及配送和配送稽核三個職能，訂單處理負責對用戶提交的訂單進行審核，對于地址不清晰、電話格式不對、訂單信息不完全、惡意訂單等進行確認，包裝及配送負責產(chǎn)品的分揀和包裝，訂單的配送，配送標準的制定和優(yōu)化，包裝的設(shè)計，配送合作伙伴的選擇等，配送稽核負責對配送的質(zhì)量進行監(jiān)督，提高配送服務(wù)的水平，提高配送的用戶滿意度，對配送合作伙伴（或自身配送人員）的不恰當配送行為進行處罰和處理。 產(chǎn)品分析組有三個職能，產(chǎn)品分析篩選是分析各個種類的產(chǎn)品，確定網(wǎng)站主推產(chǎn)品名單，預測產(chǎn)品銷售額，跟采購部協(xié)商確定采購量，并根據(jù)銷售情況不斷調(diào)整，產(chǎn)品定價是根據(jù)傳統(tǒng)渠道價格、競爭對手價格、采購成本等各種因素確定網(wǎng)站產(chǎn)品定價，保持產(chǎn)品競爭力和毛利潤，銷售 分析是分析網(wǎng)站各種產(chǎn)品的銷售情況，將產(chǎn)品分為若干等級：暢銷品（現(xiàn)金牛）、滯銷品（瘦狗）、潛力產(chǎn)品（明星）和不確定產(chǎn)品（問號），尋找并確定暢銷品的品種，盡快用促銷等方式消化滯銷品的庫存，通過內(nèi)外部資源提升潛力產(chǎn)品的銷量，分析研究不確定產(chǎn)品的原因。 客服運營組負責咨詢電話、客服服務(wù)電話和在線客服的咨詢、產(chǎn)品咨詢、訂單處理、售后服務(wù)、客戶主動咨詢、客戶回訪、大客戶挖掘和營銷等服務(wù)，下設(shè)客戶主管，客戶主管下設(shè)客服專員； 客服培訓組負責制定客服手冊（咨詢手冊、產(chǎn)品咨詢手冊、回訪手冊、在線咨詢手冊等），培訓客服技巧和技能，糾正客服不良習慣，提高服務(wù)滿意度； 績效及稽核組負責監(jiān)督檢查客服質(zhì)量，降低不良咨詢率，對客服員工進行 工作考核和測評。 第二階段：過渡時期 經(jīng)過第一階段的鋪墊，網(wǎng)站聚集了一定塑料的用戶，到了第二階段，推廣的目的最重要的不是增加數(shù)量，而是增加用戶的忠誠度，提高網(wǎng)站的品牌知名度，鞏固市場，新增用戶數(shù)量，不再是推廣的最終目的，只要保持一定的數(shù)量即可 提高知名度主要是通過為用戶提供優(yōu)質(zhì)的服務(wù)來實現(xiàn)，這不代表在前期就什么都不重視。 1)建立論壇 ，在客戶進行第一次的消費時，順贈一張論壇的邀請卷，用戶憑邀請碼方可進入論壇，論壇設(shè)立相關(guān)的水果介紹及相應(yīng)的一些選購知識和其他的水果換季的一些常識。 公司目標 我們 主要是以區(qū)域性電子商務(wù)網(wǎng)站作為整個產(chǎn)業(yè)鏈條中的核心，企業(yè)可以通過區(qū)域性電子商務(wù)網(wǎng)站與 水果電商協(xié)會 相互聯(lián)系， 洽談合作事項，通過 電商協(xié)會帶動農(nóng)民共同致富，促使企業(yè)與農(nóng)民直接簽訂單。具有清心潤肺之功效。他們受教育程度也高，平時也喜歡在網(wǎng)上消費，他們對網(wǎng)上消費比較認可，他們也知道高質(zhì)量的水果對他們的身體健康有很大的幫助，就拿蘋果來說， 性味酸，甘，平，具有補心益氣，宜肺健脾之功效。從當前實行三農(nóng)電子商務(wù)發(fā)展現(xiàn)狀而言，三農(nóng)電子商務(wù)發(fā)展缺乏人力、資金以及運營等相關(guān)各方面的資源， 集中當?shù)嘏c外界，政府與企業(yè)，涉農(nóng)主體與研究機構(gòu)等各方資源，進行資源有效配置與整合，是三農(nóng)電子商務(wù)發(fā)展的重要步驟。 第二步：找到適合自身發(fā)展的商業(yè)和運營模式。 用戶憑論壇上的 ID 方可進去 群， 群平臺是提供用戶進行交流，這樣不僅拉近了各用戶之間的距離，讓他們成為朋友，還為商城的水果銷售有一定的促進作用。其中中國果品信息網(wǎng)等 5 家網(wǎng)站位列農(nóng)業(yè) 100 強網(wǎng)站之列。其中渝中區(qū) 戶籍人口逾 66 萬，實際居住人口 255 萬 。其中只使用手機上網(wǎng)的網(wǎng)民占 整體網(wǎng)民比例提升至 %。 3)風險控制 通過集資，我們要做到現(xiàn)金流的連續(xù)循環(huán)，為公司的持續(xù)發(fā)展做好安全保障，同時也要加強一些意外風險的抵御能力使公司真正的做大做強。 2)整合性 采用（農(nóng)民 +水果） +（水果電子商務(wù)協(xié)會） +（電子平臺）發(fā)展模式， 線上和線下相結(jié)合，使 水果行業(yè) 聚集在這種行業(yè)性很強的電子商務(wù)平臺上 ，通過產(chǎn)業(yè)鏈的連接，使各個環(huán)節(jié)高度整合起來，達到節(jié)儉成本的目的。第二屆全國大學生電子商務(wù)“創(chuàng)新、創(chuàng)意及創(chuàng)業(yè)”挑戰(zhàn)賽 重慶賽區(qū)作品 創(chuàng)新 創(chuàng)意 創(chuàng)業(yè) 作品編號： _____CQB091_____ 參賽學校： ___重慶郵電大學 __ 作品名稱 : ______情系三農(nóng) ____ 團隊名稱： _____夢之隊 ______ 指導老師： ____王亞紅 _______ 團隊成員： _李明娃 _何秉軒 _謝棟 _程林 _范晉丞 _ 2020 年 11 月 2 作品信息表 學校 重慶郵電大學 團隊名稱 夢之隊 指導老師詳細信息 姓名 所 在院系 聯(lián)系電話 聯(lián)系郵箱 王亞紅 體育學院 13696408304 團隊詳細信息 姓名 專業(yè) 聯(lián)系電話 聯(lián)系郵箱 隊長 李明娃 15215039280 隊員 1 何秉軒 13752926016 隊員 2 謝棟 15215045668 隊員 3 程林 13650586074 隊員 4 范晉丞 15320215121 作品名稱 情系三農(nóng) 3 目錄 三創(chuàng)概要 一 項目的執(zhí)行內(nèi)容 ````````````````````````````````````````````````````````````5 二 項目的發(fā)展前景 ````````````````````````````````````````````````````````````5 三 運營的核心模式 ````````````````````````````````````````````````````````````6 四 項目的執(zhí)行優(yōu)勢 ````````````````````````````````````````````````````````````6 五 項目的可行性 ````````````````````````````````````````````````````````````````````````6 六 項目的總結(jié) ```````````````````````````````````````````````````````````````````````````7 第一章 市場分析 整體市場容量及前景 ```````````````````````````````````````````````````````````7 總體網(wǎng)民規(guī)模 `````````````````````````````````````````````````````````````7 中國水果行業(yè)數(shù)量規(guī)模 `````````````````````````````````````````````````7 網(wǎng)站目標市場分析 ``````````````````````````````````````````````````````````````7 網(wǎng)絡(luò)社區(qū)交友 ````````````````````````````````````````````````````````````7 中國水果行業(yè)電子商務(wù)發(fā)展階段 ````````````````````````````````````8 網(wǎng)站目標用戶的分析 ```````````````````````````````````````````````````````````9 用戶分析 ``````````````````````````````````````````````````````````````````9 市場趨勢和機會 `````````````````````````````````````````````````````````````````9 市場趨勢 ``````````````````````````````````````````````````````````````````9 市場機會 ```````````````````````````````````````````````````````````````````````9 第二章 運營方案 公司理念 ```````````````````````````````````````````````````````````````````````````9 公司目標 ```````````````````````````````````````````````````````````````````````````9 發(fā)展戰(zhàn)略 ```````````````````````````````````````````````````````````````````````````10 整合用戶服務(wù)與社區(qū)服務(wù) `````````````````````````````````````````````````10 提供渠道、重視借助外力、整合資源 ````````````````````````````````````10 逐步推廣擴散 ``````````````````````````````````````````````````````````````11 業(yè)務(wù)與贏 利模式 ```````````````````````````````````````````````````````````````````11 業(yè)務(wù)體系 ````````````````````````````````````````````````````````````````````11 業(yè)務(wù)詳述 ````````````````````````````````````````````````````````````````````11 業(yè)務(wù)發(fā)展規(guī)劃 ```````````````````````````````````````````````````````````````11 盈利模式 ````````````````````````````````````````````````````````````````````11 第三章 網(wǎng)站項目實施方案 總體架構(gòu) ```````````````````````````````````````````````````````````````````````````12 各部分內(nèi)容 `````````````````````````````````````````````````````````````````````````14 資訊頻道 `````````````````````````````````````````````````````````````````````14 第四章 網(wǎng)絡(luò)推廣方案 4 目標市場分析 ```````````````````````````````````````````````````````````````````````14 目標群體的行為方式 ```````````````````````````````````````````````````````````````15 網(wǎng)站的網(wǎng)絡(luò)營銷戰(zhàn)略目標 ``````````````````````````````````````````````````````````15 快速擴張階段 ````````````````````````````````````````````````````````````````15 過濾時期 `````````````````````````````````````````````````````````````````````15 穩(wěn)定時期 `````````````````````````````````````````````````````````````````````15 網(wǎng)絡(luò)營銷定位 ```````````````````````````````````````````````````````````````````````15 搜索引擎定位 ````````````````````````````````````````````````````````````````15 許可 Email 營銷定位 `````````````````````````````````````````````````````````16 口碑傳播定位 `````````````````````````````````````````````````````````````````16 整合網(wǎng)絡(luò)營銷組合策略與實施方案 ````````````````````````