【正文】 Language Features of Business Presentations…….13 Use of Words………………………………………………………………13 Familiar Words versus Unfamiliar Words…………………………….13 Concrete Words versus Abstract Words………………………………14 Use of Vivid Words…………………………………………………...15 Careful Use of Jargon and Abbreviations…………………………….15 Use of Personal Nouns………………………………………………..17 Variety in Sentence Structure……………………………………………...17 Variety in Sentence Length…………………………………………...17 Active Voice versus Passive Voice……………………………………18 Use of Repetition and Rhythm…………………………………………….19 Use of Frequent Signposts………………………………………………...19 Use of Rhetorical Questions……………………………………………….20Chapter Three Techniques in Effective Business Presentations...21 Features of Effective Presentation…………………………………………21 Before the Presentation……………………………………………………23 Prepare Thoroughly…………………………………………………...23 Rehearse Repeatedly………………………………………………….23 Consider Personal Aspects……………………………………………23 During the Presentation……………………………………………………25 Maintain and Hold Audience’s Interest……………………………….25 Overe Nervousness……………………………………………….27 Use Visual Aids Effectively…………………………………………..29 Vocal Aspects…………………………………………………………30 Nonverbal Communication Skills…………………………………….35 After the Presentation……………………………………………………...38 Distribute Handouts…………………………………………………..38 Reinforce the Main Points…………………………………………….39 End with a Summary and Appreciation………………………………39Chapter Four The Fivestep Approach in Making Effective Business Presentations…………………………..40 Plan the Presentation………………………………………………………40 Identify the Purpose…………………………………………………..41 Analyze the Audience…………………………………………………41 Decide on the Content ………………………………………………..43 Organize the Presentation………………………………………………….43 Select the Material…………………………………………………….44 Prepare an Outline…………………………………………………….45 Prepare the Visual Aids……………………………………………….46 Decide on Style……………………………………………………….48 Develop the Presentation………………………………………………….49 Develop the Body…………………………………………………….49 Develop the Conclusion………………………………………………50 Develop the Introduction……………………………………………..52 Deliver the Presentation…………………………………………………...54 Handle Questions………………………………………………………….56 Admit Ignorance………………………………………………………58 Maintain Control……………………………………………………...59 Motivate Questions…………………………………………………...59 An Example of How to Make a Business Presentation with the FivestepApproach…………………………………………………………………60Conclusion…………………………………………………………..67Bibliography………………………………………………………..69這是因?yàn)樯虅?wù)演講的目的是傳達(dá)信息，用事實(shí)和數(shù)據(jù)說服聽眾。Introduction Guided PresentationsUnlike a speaker who serves as an expert with all the answers, a speaker in a guided presentation serves as a facilitator to help the audience tap its own knowledge. This kind of presentations usually takes the form of discussion. The speaker presents the questions or issues that both the speaker and the audience have agreed on in advance. For example, this kind of presentation is excellent for presenting the results of consulting projects, when the speaker has specialized knowledge, but the audience must implement the solution if it is to succeed. Guided presentations need more time than monologue presentations, but produce more audience responses, and more mitment to the result. Therefore, it might be a better way to present material and help an audience find a solution it can “buy into”.l l Structure of Business PresentationAn old pastor once told a novice how to structure his sermon: “Tell’em what you’re going to tell’em。Abstract WordsConcrete Wordsodor fragrance, foulnessfeeling delight, distress, depressioninstitutionbanka significant loss56 percent lossgood attendance record100 percent attendance recordthe leading panyfirst among 3326 petitorsin the near futureby the end of this monthsubstantial amount6,827,000 therefore, speakers should attach much importance to the arrangement of the content. Though it centers on the message delivered, this kind of presentations is still closely related to the audience. Secondary purposes may be to persuade new employees to follow organizational procedures and regulations, rather than doing something in their own ways, and to help them appreciate the organizational culture so as to build a strong and united team. l l or may be analytical, offering investigation and remendations for solving a problem. No matter what kind of presentation it is, the presenter is responsible for showing relationships between his research findings and management objectives. Whenever a person plans, prepares, and creates a message to deliver to others, he makes a presentation. During these presentations, speakers may often need to convince the listeners that their findings are pertinent, valid, reliable, and useful to the organization and to the people they serve. Business presentations vary greatly according to the degree of formality, but all of them are purposeful munication aimed at achieving a specific aim in business. For instance, Alan gives presentation when he explains service department bills to his auto repair customers. He explains what work has done, why it was done, and how much it cost. Michelle Harker serves on a quality mittee for her pany. The mittee needs her advice on purchasing cleaning suppliers. As a custodial crewmember, Michelle shares her expertise and remends the best supplies for the pany’s needs. Michelle makes presentation. In fact, job interviews, meetings, conferences, and group discussions are all forms of business presentations. Many business people spend a lot of time offering information and ideas to others. So they make business presentations frequently. Because the more informal presentations are little more than routine conversations, this thesis lays emphasis on the more formal ones that demand most care and skill and are most deserving of study. Usually, the formal presentation is the quic