廣告學(xué)外文翻譯外文文獻(xiàn)英文文獻(xiàn)植入廣告成長最新數(shù)據(jù)總計(jì)15億美元(存儲(chǔ)版)
【正文】 levision accounted for the bulk of paid product placement spending in 2020 at $ billion worldwide, up 51 percent from 2020. The report called product placement one of the fastestrising stars of this new media order. The growth is fueled by the perception that adskipping technology is negatively impacting the 30second spot, driving brand marketers to seek alternatives such as product images embedded in the program rather than during mercial breaks. That explains the rapid growth of placement at a time when traditional spending on TV ads is virtually flat. In the ., the biggest spending category is transportation and parts, which is also the top traditional advertising spender. Other big users of product placement include apparel and accessories。s Opinion Leader Panel, paid placements are overwhelmingly replacing barter and addedvalue arrangements. In addition, brand marketers are being more aware of the quality of placement by using various measurement tools and seeking better integration of their products into television programs and films, the report said. PQ Media39。 2020 年全球電視媒體占了付費(fèi)植入廣告花費(fèi)的大部分，達(dá)到了 16 億美元，比 2020 年同比增長 了 5
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