人力資源部招聘面試流程匯編9(存儲(chǔ)版)
【正文】 e past five years?Racing: Has remained constant at its present size of $300MMMainstream: Has increased at 2% growth rate per year to its present size of $Children’s: Has increased at 3% growth rate per year to its present size of $400MMq What has happened to our client’s market share in each of these segments?Racing: Market share has decreased from 60% to 30%Mainstream: Market share has increased from 0% to 5%Children’s: Market share has increased from 0% to 3% q Who are the client’s major petitor’s in each market segment? What has happened to their market share in each segment over the past five years?Racing: There is one main petitor and a host of small firms. Your main petitor has increased market share from 30% to 50%Mainstream: There exist many, large petitors, none of which holds more than 10% of the marketChildren’s: As in the mainstream segment, there are many petitors, none with more than 10% of the marketThe above information provides enough information to put together a picture of why profits have decreased over the past five years : Your client, with a manding position in a flat market segment (racing), expanded into new segments (mainstream and children’s). As this occurred, market share decreased dramatically in the most lucrative segment (racing), creating an unfavorable mix. The extent to which profits have decreased can be deduced from some quick math : profits have slipped from $60MM five years ago (=60% x $300MM x 33% racing margin) to $44MM today ( = (30% x $300MM x 33% racing margin) + (5% x $1B x 23% mainstream margin) + (3% x $400MM x 20% children’s margin)).The dramatic decrease in market share in the racing segment is at this point still unexplained. Questions that would help formulate an explanation include:q Have there been any major changes in product quality in your client’s racing product? Or in its main petitor’s racing product?Noq Have there been any major price changes in your client’s racing product? Or in its main petitor’s racing product?Noq Have there been any major changes in distribution outlets for your client’s racing product? Or for its main petitor’s racing produc
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