【正文】 ___________________________________________[出示示卡] Show Card ，您對(duì)這個(gè)包裝的喜歡程度如何？請(qǐng)用15分來表示，1分代表非常不喜歡，5分代表非常喜歡。 跳至Q46a Go to Q46 a 可能不會(huì)購(gòu)買 Probably not 2 224。 跳至Q33c Go to Q33c 可能不會(huì)購(gòu)買 Probably not 2 224。 跳至Q33b Go to Q33b 可能不會(huì)購(gòu)買 Probably not 2 224。 跳至Q33a Go to Q33 a 可能不會(huì)購(gòu)買 Probably not 2 224。 繼續(xù) Continue 否 No 2 224。FDE主體問卷—Uamp。ABC 168。 write others under Q1b (MA). [出示示卡] Show CardQ2. 除了你剛才提到的品牌之外，你還看到或聽說過卡片上的哪些巧克力品牌呢？還有嗎？還有嗎？（復(fù)選） Besides the brand name you have mentioned, have you seen or heard of any chocolate brand names on the card? (MA) Probe[出示示卡] Show CardQ3. 請(qǐng)問你過去曾經(jīng)買過哪些品牌的巧克力呢？ （復(fù)選） Which brand of chocolate have you purchased before? (MA)[出示示卡] Show CardQ4. 請(qǐng)問您最常買的是哪個(gè)品牌的巧克力？（單選） Which brand of chocolate do you purchase most often? (SA)[出示示卡] Show CardQ5 請(qǐng)問您在過去6個(gè)月中曾經(jīng)吃過哪些品牌的巧克力呢？（復(fù)選） Which brands of chocolate have you had in last 6 months? (MA) (Sara – in the Chinese translaton, does “had” relate to “ate.” Yes Remend to add some time period, like a year, so to read: Which brands of chocolate have you had I the past year?) I think if “6 months”is better?[出示示卡] Show CardQ6 請(qǐng)問您最常吃哪個(gè)品牌的巧克力？（單選） Which brand of chocolate do you have most often? (SA) (Sara – add Mauna Loa, Paton’s [direct petitors to HH] and Guylian [2nd tier petitor to HH]) Q1aQ1bQ2Q3Q4Q5Q6第一提及TOM其他提及Others (specify)提示提及Aided awareness買過Have purchased最常買Purchase most often吃過Have had最常吃Most often have好時(shí) Hershey’s1111111德芙 Dove2222222吉百利 Cadbury3333333Mamp。您可以選擇任意的分?jǐn)?shù)代表您的想法。您可以選擇任意的分?jǐn)?shù)代表您的想法。您可以選擇任意的分?jǐn)?shù)代表您的想法。您可以選擇任意的分?jǐn)?shù)代表您的想法。您可以選擇任意的分?jǐn)?shù)代表您的想法。 跳至Q46a Go to Q46a 可能購(gòu)買或不購(gòu)買 Maybe/maybe not 3 224。 跳至Q33c Go to Q33c 可能購(gòu)買或不購(gòu)買 Maybe/maybe not 3 224。 跳至Q33b Go to Q33b 可能購(gòu)買或不購(gòu)買 Maybe/maybe not 3 224。 跳至Q33a Go to Q33a 可能購(gòu)買或不購(gòu)買 Maybe/maybe not 3 224。跳到Q17 go to Q17 請(qǐng)問以下這些特殊的日子期間您購(gòu)買巧克力最多？I For what occasions or holidays do you purchase chocolates the most? 春節(jié)Spring day（chinese new year） 元旦New Years 情人節(jié)Valentine’s day 結(jié)婚紀(jì)念日wedding anniversary 自己或親友、戀人的生日birthday of yours or your friend’s，lover’s 母親節(jié)Mother’s day 兒童節(jié)Children’s day 國(guó)慶節(jié)National day 勞動(dòng)節(jié)Labor day 其他other _______________Sara – Also, can you ask a question on seasonal purchase of chocolates? Ok Ie: For what occasions or holidays do you purchase chocolates the most? (ie: New Years, etc.)Q17 您聽說過夏威夷嗎？ Have you ever heard of Hawaii? 是 Yes 1 224。EFD 168。BCA 168。M4444444奇巧 Kit kat (Nestle)5555555金帝 Le Coute6666666施華 Cemol7777777費(fèi)列羅 Rocher (Ferrero)8888888士力架 Snicks9999999大昌兒童 Dachongertong10101010101010申豐 Shenfeng11111111111111迪妮 Derry’s12121212121212瑞士蓮 Lindt13131313131313美可馨 Meikexin14141414141414豪氏（Hawaiian Host）15151515151515My Hawaii16161616161616金莎（Tr233。？ General speaking, how much do you like the packaging, please use 15 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 15 freely to express your likeness 非常喜歡 Like very much 5 喜歡 Like 4 一般 Neither like it/Dislike 3 不喜歡 Dislike 2 非常不喜歡 Dislike very much 1Q23a 您喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packaging do you like? Probe _____________________________________________________________________________ _____________________________________________________________________________Q24a您不喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packing do you dislike? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card Q25a 對(duì)于這包裝的每個(gè)部分，請(qǐng)用15分來表示您對(duì)這個(gè)包裝的印象？ Your impression on each part of the packing, using 15 to indicate [從打X的開始循環(huán)] Rotate from X非常好Extremely good比較好Somewhat good一般/無所謂好壞Neither good/Bad有些不好Somewhat bad非常不好Extremely bad不知道Do not know色彩 Colour 543219圖案 Pattern 543219設(shè)計(jì)風(fēng)格 Design style 543219形狀 Shape 543219包裝方式 Pack method543219字體 Font 543219尺寸 Size 543219包裝材質(zhì)/質(zhì)感 Material 543219[出示示卡]Q26a 請(qǐng)?jiān)倏匆幌掳b，我想問您對(duì)這種包裝的產(chǎn)品印象。 General speaking, how much do you like the packaging, please use 15 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 15 freely to express your likeness 非常喜歡 Like very much 5 喜歡 Like 4 一般 Neither like it/Dislike 3 不喜歡 Dislike 2 非常不喜歡 Dislike very much 1Q23b 您喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packaging do you like? Probe _____________________________________________________________________________ _____________________________________________________________________________Q24b您不喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packing do you dislike? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card Q25b 對(duì)于這包裝的每個(gè)部分，請(qǐng)用15分來表示您對(duì)這個(gè)包裝的印象？ Your impression on each part of the packing, using 15 to indicate [從打X的開始循環(huán)] Rotate from X非常好Extremely good比較好Somewhat good一般/無所謂好壞Neither good/Bad有些不好Somewhat bad非常不好Extremely bad不知道Do not know色彩 Colour 543219圖案 Pattern 543219設(shè)計(jì)風(fēng)格 Design style 543219形狀 Shape 543219包裝方式 Pack method543219字體 Font 543219尺寸 Size 543219包裝材質(zhì)/質(zhì)感 Material 543219[出示示卡]Q26b 請(qǐng)?jiān)倏匆幌掳b，我想問您對(duì)這種包裝的產(chǎn)品印象。？ General speaking, how much do you like the packaging, please use 15 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose