外文翻譯--巴西旅游業(yè)的動(dòng)態(tài)分析：挑戰(zhàn)和建議(存儲(chǔ)版)
【正文】 Travel and Tourism Council it is expected that the tourism will contribute percent to global GDP in 2020 (World Travel and Tourism Council, 2020). In view of the importance of the tourism sector, this study seeks to contribute with another potentially useful technical analysis tool for evaluating the sector. The objective is to provide policy makers in Brazil with a systematic approach towards managing their tourism efforts and activities. The article concludes with a series of remendations for public policies in the area of tourism based on the discussion of results of the model integrated with the results of other studies and research. The tourism industry in South America In terms of economic impact, tourism is a recent phenomenon in South America. With the exception of the 19601970 decade, the growth of tourism on the American continent (North, Central and South America) was always below the world average(World Tourism Organization, 2020). Factors such as the great distance from the major touristgenerating markets, the timidity of the regional economies, as well as the prolonged economic recessions, had a negative impact on the development of regional and intraregional tourism (Santana, 2020). Only in the 1990s South America emerged as a potential tourism destination, with Brazil, Argentina and Chile as the main players in the region. Factors like the transition to democracy, the consolidation of economic blocks, the growth of merce with the major world markets and the improvement of basic public services, contributed positively to the development of tourism in the region. In conjunction with this the opening up of the markets and massive investments in infrastructure facilitated the flow of tourism to traditional and nontraditional destinations in South America(Gouve?a, 2020。 獨(dú)創(chuàng)性 /價(jià)值 —— 盡管遇到一些限制，但這種技術(shù)具有集中在一個(gè)地區(qū)主流旅游產(chǎn)品的研究的優(yōu)勢(shì)，為巴西的政策制定者提供了新的方法論使他們可以利用正在出現(xiàn)的機(jī)會(huì)，并為國(guó)家創(chuàng)造競(jìng)爭(zhēng)優(yōu)勢(shì)。文章最后提出了一系列政策，供市民在旅游業(yè)方面對(duì)綜合其他研究成果為基礎(chǔ)的模型結(jié)果進(jìn)行討論。直到最近一些國(guó)家采用了一種旅游戰(zhàn)略選擇。到 2020 年，總額應(yīng)達(dá)到約 900 萬(wàn)就業(yè)崗位，相當(dāng) 于總數(shù)的百分之 （世界旅游及旅行理事會(huì)， 2020）。 研究進(jìn)行到該國(guó)的海外形象時(shí)證明了一個(gè)事實(shí)，巴西作為旅游目的地的吸引力是建立在它的自然風(fēng)光和異國(guó)情調(diào)上的，雖然對(duì)該國(guó)的社會(huì)、經(jīng)濟(jì)條件和安全的缺乏存在著負(fù)面看法，但也有與此并存的正面形象。 從 1998 年到 2020 年國(guó)際游客數(shù)量顯著減少，表現(xiàn)為到南美洲的游客數(shù)量下降了百分之 18 以上，主要是因?yàn)?911 事件 和一些國(guó)家政治經(jīng)濟(jì)的不穩(wěn)定，尤其是阿根廷，哥倫比亞和委內(nèi)瑞拉。這兩個(gè)國(guó)家目前比南美其余國(guó)家在吸引游客方面有競(jìng)爭(zhēng)優(yōu)勢(shì)。本研究可對(duì)巴西的情況作以下結(jié)論。 第三，研究巴西在國(guó)外的形象時(shí)，存在突出的對(duì)社會(huì)和經(jīng)濟(jì)狀況以及缺乏安全的消極看法，但這種看法在阿根廷這 樣的國(guó)家并不占上風(fēng)。鑒于像智利這種國(guó)家在吸引基礎(chǔ)設(shè)施方面的投資時(shí)，在中期和長(zhǎng)期顯示出較高的競(jìng)爭(zhēng)力方面的潛力，這種情況相對(duì)來(lái)說(shuō)更成問(wèn)題。在這些國(guó)家 中，智利在專門的地區(qū)（美洲）有劣勢(shì)，在其他地區(qū)有優(yōu)勢(shì)。 結(jié)果表明，訪問(wèn)巴西的歐洲游客人數(shù)增加了 235503（百分之 20 以上的增加）。因此，每個(gè)國(guó)家的表現(xiàn)可以參照參考標(biāo)準(zhǔn)。巴西、阿根廷是 922484 名游客的主要涌入的地區(qū)，其次是美國(guó)（ 705997）、葡萄牙（ 336988）、烏拉圭（ 309732）、德國(guó)（ 294989）、意大利（ 276563）和法國(guó)（ 224160）（ Embratur， 2020a， b）。 2020 年巴西 旅游業(yè)的 GDP 貢獻(xiàn)預(yù)計(jì)為 個(gè)百分點(diǎn)（ 253 億美元）， 2020年名義增加 360 億美元（國(guó)內(nèi)生產(chǎn)總值的百分之 ）（世界旅游及旅行理事會(huì)，2020）。 只有在 20 世紀(jì) 90 年代，南美成為一個(gè)潛在的旅游目的地與巴西，阿根廷和智利一起作為該地區(qū)的主要參與者。旅游業(yè)的未來(lái)發(fā)展趨勢(shì)表明，到2020 年國(guó)際旅游的收入將 達(dá)到 億美元（世界旅游組織， 2020）。 and a nonspecialization in this market. Ecuador ( percent) and Peru ( percent) were the only two South American countries that increased the number of tourist arrivals during the period. These countries present petitive advantages in relation to the remaining countries of South America in terms of attracting tourists. Argentina also had a good performance, despite a slight decrease in the number of international tourists (25 percent), though pared to the global growth rate of the benchmark ( percent) this can still be seen as a highly positive possesses a strong petitive advantage in attracting American tourists and a petitive disadvantage
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