【正文】 ......................................................18 ...............................................................................................................18 ...............................................................................................................19 溫江城市發(fā)展戰(zhàn)略定位 ....................................................................................................19 3． 4 項(xiàng)目區(qū)位人文歷史與景觀狀況 ......................................................................................19 3． 4． 1人文歷史 ..........................................................................................................19 3． 4． 2項(xiàng)目區(qū)位景觀狀況 ............................................................................................20 3． 6 項(xiàng)目區(qū)位城市 建設(shè)與房地產(chǎn)開發(fā)狀況 ............................................................................22 3． 7 項(xiàng)目區(qū)位生活配套設(shè)施狀況 ..........................................................................................23 3． 7． 1．能源狀況 .......................................................................................................23 3． 7． 2．通訊狀況 .......................................................................................................23 3． 7． 3．教育條件 .......................................................................................................23 3． 7． 4．醫(yī)療條件 .......................................................................................................23 3． 8 項(xiàng)目區(qū)位城市發(fā)展規(guī)劃 .................................................................................................24 3． 9 項(xiàng)目區(qū)位綜合開發(fā)價(jià)值分析 ..........................................................................................24 3． 9． 1有利因素 ..........................................................................................................24 3． 9． 2不利因素 ..........................................................................................................25 第四章 成都市房地產(chǎn)市場發(fā)展現(xiàn)狀 ...........................................................................................27 4． 1 房地產(chǎn)業(yè)在國民經(jīng)濟(jì)中的地位日益增加 .........................................................................27 房地產(chǎn)開發(fā)投資增勢強(qiáng)勁 ................................................................................................27 4． 3 住 宅開發(fā)份額不斷擴(kuò)大 .................................................................................................28 4． 4 規(guī)模開發(fā)出現(xiàn)端倪，開發(fā)企業(yè)效益提高 .........................................................................28 4． 5 商品房銷售穩(wěn)步增長，但增長趨緩，房價(jià)趨于下降 .......................................................28 4． 6 開 發(fā)結(jié)構(gòu)仍需改善 ........................................................................................................29 4． 7 空置總量與空置面積上升 ..............................................................................................29 4． 8 土地政策購置面積增勢較猛 ..........................................................................................29 4． 9 成都房地產(chǎn)市場展望 .....................................................................................................31 第五章 市場有效需求及項(xiàng)目定位建議 ........................................................................................32 5． 1 消費(fèi)者特征分析 ............................................................................................................32 5． 1． 1消費(fèi)能力 ..........................................................................................................32 5． 1． 2年齡結(jié)構(gòu) ..........................................................................................................32 5． 2 消費(fèi)者地域結(jié)構(gòu) ............................................................................................................32 4 5． 3 消費(fèi)者心理習(xí)慣特征 .....................................................................................................33 5． 3 成都市房地產(chǎn)消費(fèi)市場需求特征 ...................................................................................34 5． 3． 1消費(fèi)者對方位的選擇分析 .................................................................................34 5． 3． 3消費(fèi)者對置業(yè)環(huán)域的選擇 .................................................................................35 5． 5 項(xiàng)目所處板塊的消費(fèi)環(huán)境 ..............................................................................................39 5． 6 成都購房者對運(yùn)動與健康的認(rèn)知程度 ............................................................................40 5． 7 成都市購房者對精裝房的認(rèn)知程度 ................................................................................40 5． 8 本項(xiàng)目目標(biāo) 消費(fèi)群體綜合定位 .......................................................................................40 5． 9 產(chǎn)品主題定位 ...............................................................................................................41 第六章 項(xiàng)目建設(shè)進(jìn)度 ................................................................................................................44 6． 1 施工條件 ......................................................................................................................44 6． 2 計(jì)劃進(jìn)度安排 ...............................................................................................................44 第七章 項(xiàng)目投資估算及資金籌措 ...............................................................................................46 7． 1 投資估算的范圍 ............................................................................................................46 7． 2 投資估算的內(nèi)容 ............................................................................................................46 7． 3 投資估算的依據(jù) ............................................................................................................47 7． 4 項(xiàng)目總投資 ...................................................................................................................47 7． 5 投資分年投入計(jì) 劃 ........................................................................................................49 7． 6 資金籌措 ......................................................................................................................49 第八章 財(cái)務(wù)效益分析與財(cái)務(wù)評價(jià) .......