639顧客關(guān)系管理(ppt14)-銷售管理-免費閱讀
【正文】 A Resource Mix Sales ? FacetoFace ? Partners ? Call Center ? Electronic ? Tech Support ? Customer Svcs. Sup’rt Source: Meta Group FaceTo Face Partners Call Center Electronic Engage Transact Support Fulfill $400 $ per Customer Transaction $250 $40 $1 Sales Force Automation Call Center Automation $350 $35 Make specific selling channel resources more productive Why CRM?Channel Efficiency Economics Sales And Service Process Selling Channels Source: Meta Group FaceTo Face Partners Call Center Electronic Engage Transact Support Fulfill $400 $ per Customer Transaction $250 $40 $1 Migrate transactions, customer relationships, and tasks to lowcost channels Why CRM?Channel Migration Economics Sales And Service Process Selling Channels Source: Meta Group FaceTo Face Partners Call Center Electronic Sales And Service Process Engage Transact Support Fulfill $400 $ per Customer Transaction $250 $40 $1 $100 Selling Channels Getting multiple sales and service channels to work more closely with demand chain partners and bet
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