【正文】
s emotional endorsement exports. Dove ads with the passage of time launched a series of ads to window articles and silkbased women articles. In a certain period of time to deepen consumer awareness and familiarity Dove, and no shortage of new ideas, to take a longterm average distribution strategy. Series of articles is consistent style show enjoy silky. In the Dove ads repeat the most is a longitudinal enjoy silky, with a brief concise summary of the essence of Dove chocolate milk fragrant, silky feel, at the moment to do silk slippery, touch the taste buds, To give consumers a silky feel psychological experience. Dove advertising in the early stages of development, because of its in the international market has a high brand awareness, the beginning of the 2007 TV mercials, in an increasingly fierce market environment, the success of a stroke. 2007 CCTV primetime broadcast every day Dove chocolate will be the latest TV ads reading. Professional evaluation of it Dove milk chocolate charm and pure quality portrayed. Its unique creativity and production of shooting skills will Dove milk chocolate to a new realm. This is the production of advertising or continued Dove elegant temperament in the past, the protagonist or the use of beauty, beautiful screen, elegant music, bright colors, giving the overall first impression is unspeakable Shuxin. This year39。s safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of highquality ice cream has finally e out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky s