電子商務(wù)與民航信息化(ppt36)-免費(fèi)閱讀
【正文】 電子商務(wù)的最終目的： 降 低 成 本 提 高 服 務(wù) McGrawHill/Irwin 169。2023. The McGrawHill Companies. All Rights Reserved Inter Impact ICTs “ is having the greatest impact on the marketing distribution functions, while leaving others which need more human contact relatively untouched.” 信息技術(shù)對服務(wù) 營銷和分銷 將產(chǎn)生強(qiáng)烈沖擊。 “ Inter tends to weaken industry profitability without providing proprietary operational advantage. The time has e to see the Inter for what it is: an enabling technology. The key question is not whether to deploy inter technology – panies have no choice if they want to stay petitive – but how to deploy it. The inter’ s great impact has been to enable the reconfiguration of existing industries that had been constrained by high costs for municating, gathering information, or acplishing transactions. (Porter, 2023) “ The Inter levels the playing field.” (Tom Murphy of Royal Caribbean, 2023) 不要忘記！！ 航空業(yè)是基于 服務(wù) 的行業(yè)。 (Poon 1993, quoted by O’ Connor,1999) 顧客消費(fèi)的五個步驟 For those reasons, “ airlines were the leader in developing high volume, transactionbased puter systems and they were the first to feel the need for distribution systems on an international scale.” 基于以上原因，航空業(yè)在世界上最先開發(fā)出大規(guī)模計(jì)算機(jī)處理系統(tǒng)，并最早把分銷系統(tǒng)推向國際市場。 電子商務(wù)是航空業(yè)的救命稻草！ 電子商務(wù)是航空業(yè)的救命稻草？ 電子商務(wù) = （ eCommerce + eBusiness) 同業(yè)競爭者 替代產(chǎn)品和服務(wù) 行業(yè)壁壘 上游供應(yīng)商 議價(jià)能力 消費(fèi)者和分銷渠道 的議價(jià)能力 a. By making the overall industry more efficient, the inter can expand the size of the market. b. The proliferation of inter approaches creates new substitution threats. a. Eliminates powerful channels or improves bargaining power over traditional channels. b. Shifts bargaining power to end consumers. c. Reduces switching costs. a. Reduces differences among petitors as offerings are difficult to keep proprietary. b. Migrates petition to price. c. Widens the geographic market, increasing the number of p
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