營銷管理ch16-經(jīng)銷商與通路商-免費閱讀
【正文】 一月 21一月 2104:38:3204:38:32January 21, 2023? 1意志 堅 強(qiáng) 的人能把世界放在手中像泥 塊 一 樣 任意揉捏。 一月 214:38 上午 一月 2104:38January 21, 2023? 1少年十五二十 時 ，步行 奪 得胡 馬騎 。 4:38:32 上午 4:38 上午 04:38:32一月 21? 沒有失 敗 ，只有 暫時 停止成功！。 04:38:3204:38:3204:381/21/2023 4:38:32 AM? 1以我獨沈久，愧君相 見頻 。 Houghton Mifflin Company. All rights reserved.27Copyright 169。 Houghton Mifflin Company. All rights reserved.Functions of Physical Distribution? Order Processing– The receipt and transmission of sales order information? Order entry? Order handling? Order delivery– Electronic data interchange? A puterized means of integrating order processing with production, inventory, accounting, and transportation19Copyright 169。 Houghton Mifflin Company. All rights reserved.Types of FullService WholesalersGeneralMerchandise WholesalersFullservice wholesalers with a wide product mix but limited depth within product linesLimitedLine WholesalersFullservice wholesalers that carry only a few product lines but many products within those linesSpecialtyLine WholesalersFullservice wholesalers that carry only a single product line or a few items within a product line11Copyright 169。 Houghton Mifflin Company. All rights reserved.Objectives5. To examine the major physical distribution functions of order processing, inventory management, materials handling, warehousing, and transportation6. To discuss the strategic implications of physical distribution systems3Copyright 169。 Houghton Mifflin Company. All rights reserved.The Nature of Wholesaling (cont’d)? Advantages in Utilizing Wholesalers– Have closer contact with retailers– Are less expensive and more efficient than maintaining an independent sales force– Can spread selling costs over more products– Can assist in selecting optimum inventory– Are experts in negotiating final purchases– Are knowledgeable about sources of supply– Perform physical distribution activities efficiently8Copyright 169。 Houghton Mifflin Company. All rights reserved.The Nature of Physical Distribution? Physical Distribution (Logistics)– Activities used to move products from producers to consumers and other end users? Order processing? Inventory management? Material handling? Warehousing? Transportation? Outsourcing– Contracting physical distribution tasks to third parties with specialized logistics skills who do not have managerial authority with
外語相關(guān)推薦
鄂ICP備17016276號-1