數(shù)據(jù)挖掘技術(shù)在crm中的應(yīng)用-免費(fèi)閱讀
【正文】 Mondschein, . (1997), ‘A Comparative Analysis of Decision Making Procedures in The Catalog Sales Industry’, European Management Journal, 15 (2). Bush, R. (2002), The Interactive and Direct Marketing Guide, Chapter , The Institute of Direct Marketing, Middlesex.Chang, J. (2002), The Customer Relationship Management Solutions Guide, Chapter 1, .Collins, K.(2001), ‘Analytical CRM: Driving Profitable Customer Relationships’, Strategic Planning, SPA127120Regielski, C., Wang, . amp。我們從我的MSC夏季項(xiàng)目作為例子它包括了一大堆數(shù)據(jù)挖掘的應(yīng)用（例如：營銷、預(yù)測和預(yù)算），確保了企業(yè)根據(jù)客戶特殊策略發(fā)展更大客戶智力相適應(yīng)。然而，獲取新的客戶可以看做是客戶關(guān)系的建立（CRE），應(yīng)該形成客戶關(guān)系管理的組成部分。(2001科林斯)CRM的作用：CRM需要公司認(rèn)識并且理解她的市場和客戶。...../Shop/《國學(xué)智慧、易經(jīng)》46套講座...../Shop/《人力資源學(xué)院》56套講座+27123份資料...../Shop/《各階段員工培訓(xùn)學(xué)院》77套講座+ 324份資料...../Shop/《員工管理企業(yè)學(xué)院》67套講座+ 8720份資料...../Shop/《工廠生產(chǎn)管理學(xué)院》52套講座+ 13920份資料...../Shop/《財(cái)務(wù)管理學(xué)院》53套講座+ 17945份資料...../Shop/《銷售經(jīng)理學(xué)院》56套講座+ 14350份資料...../Shop/《銷售人員培訓(xùn)學(xué)院》72套講座+ 4879份資料...../Shop/Customer Relationship Management And Applications of Data Mining Techniques In BusinesstoBusiness Industry Customer Relationship Management (CRM): The ConceptFirms today are being more aware of the fundamental changes of customer relationships and the need to implement new solutions and strategies that address these changes (Rygielski et el. 2002). And thus the concept of CRM has been introduced.Definition of CRM:CRM is an enterprisewide business strategy designed to optimize profitability, revenue and customer satisfaction by organizing an enterprise around customer segments, fostering customersatisfying behaviours and linking processes from customers through suppliers. (Collins 2001)Functions of CRM:CRM requires the firm to know and understand its markets and customers. This involves detailed customer intelligence in order to select the most profitable customers and identify those no longer worth targeting. CRM also entails development of the offer: which products to sell to which customers and through which channel. In selling, firms use campaign management to increase the marketing department’s effectiveness. Finally, CRM seeks to retain its
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