【正文】 small investment assets, asset specificity is low, less demanding liquidity, lower qualification requirements for practitioners. This low barriers to entry, coupled with the absence of the virtual network and national mercial credit system for the lack of the integrity of emerce foreshadowed. China39。s life experiences and views on human nature makes him $ to the formation of the trustworthiness of others the usual expectations or beliefs of the extent some people tend to trust others, and some people tend to suspect others, holding this orientation scholars have piled a lot of scales to measure individual differences in the characteristics of interpersonal trust. can be seen that social psychologists focus from the individual39。 66% of respondents suspect that their personal information unknowingly related site collection.三、Emerce integrity impact factor analysis（一）Emerce the integrity of the multidimensional analysis1．Interpretation of the economicsEconomists believe that economic activity in the modity exchange in order to pursue the maximization of their own economic interests and longterm arising from the integrity of behavior [8]. Their main ideas are the following: social integrity is essentially a struggle between the different individual selfinterest reached a mutually beneficial and balanced result. Economics, duplicate transactions in the market to produce the moral of the business munity, business reputation. economists believe that cooperation is not the culture of selfgenerated, but only the specialization and division of labor. in the socioeconomic modity exchange between the owner of the goods due to various factors restricting borrowing of money and goods on credit behavior will inevitably occur. At this time, the transaction will be entered into a contract to establish a mutually expect each other to fulfill the contractual provisions of the trust relationship, therefore, the acts of good faith is essentially a contractual relationship is a result of people39。 20安全技術(shù)瓶頸未突破 20部分企業(yè)條件不完備導(dǎo)致誠(chéng)信無(wú)法保證 20（三） 我國(guó)電子商務(wù)影響因素的系統(tǒng)分析 21消費(fèi)者方面 21企業(yè)方面 23環(huán)境方面 24各影響因素之間的相互影響及相互制約關(guān)系 25四、電子商務(wù)誠(chéng)信體系的構(gòu)建方案 27（一）企業(yè)要提高誠(chéng)信意識(shí)，主動(dòng)樹立誠(chéng)信形象 27（二）政府要營(yíng)造社會(huì)誠(chéng)信大環(huán)境 28法律法規(guī)的制定和完善 28政府執(zhí)行法律法規(guī)方面 29政府誠(chéng)信監(jiān)管方面. 30（三）消費(fèi)者方面 31（四）安全技術(shù)方面 31結(jié) 論 33Conclusion 34參考文獻(xiàn) 35附錄A 演示文稿 36致 謝 37課程結(jié)課論文審閱評(píng)分表 38課程結(jié)課論文答辯記錄評(píng)分表 39 III 電子商務(wù)中誠(chéng)信問題分析與對(duì)策一、 Outline（一） The background of this studyEmerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing emerce. As an innovative economic operation, its impact is felt far beyond the mercial field. Emerce as an important business activities in China39。 but it is also has a certain reality, the reality of performance for this munity provides us with many conveniences, such as: shopping can be done through emerce consumers, network transactions. It should be said that emerce is the product of the bination of virtual munity and social reality. Commodity trading through emerce is not a unilateral but a bilateral or multilateral buyer and seller plete a transaction. For promoting ehealth development in the course of dealing between the parties to the transaction, to establish a mutual trust mechanism. This mechanism must have confirmed, identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly.3．The impact of emerce in the integrity of the(1)Integrity management for emerce businesses to expand the scaleIntegrity management to enable enterprises to create a favorable environment for the enterprise, enabling businesses continued development. Conversely, if the integrity of management, the enterprise environment will not be able to get good protection, firm size is difficult to be expanded.(2)Integrity management is an important means to strengthen customer resourcesIntegrity management will make customers increase business satisfaction and trust of the enterprise. If the enterprise has no credibility, false prices, delivery is not timely, customer will be gradually lost, leading to the customer to reduce.(3) Integrity management can help panies to establish a good marketIntegrity management will make customers have a good evaluation of the enterprise, so that more people know about the pany, good corporate image(4) Integrity management is to improve the product priceIntegrity management to make more people like the corporate, corporate trust and satisfaction, and only in this way will it be possible to raise prices, if not the integrity of management, even if the lower price nor will customers buy corporate goods, because customers can not trustand satisfaction is too low(三) The main manifestations of the credibility of emerce1．PricegougingCertain sites on the publicity of price information and is not reliable [5], in the network of publicity, the price of the product description vague or exaggerated, resulting in consumers not consistent with the expected price products。s noble behavior performance. Second, economic theory to explain people at a mutual advantage of the social munication network, to simplify the relationship between the people a pure interest, thus the integrity of this can reflect the moral elements of the subject itself downgraded an economic relationship exists in the society, which is unreasonable, and this can not explain some altruistic sex. Finally, economic theory emphasizes the integrity mechanism constructed starting from the external institution building, strengthening the rule of law, market and information system construction, while ignoring the internal culture of the people39。s marketoriented mode of operation, having been created. Operation but there were irregularities, not to form an effective administrative mechanisms, and industry selfregulation has not yet fo