【正文】 Thesis 2 ? Small Business Enterprise ? Topics Design Problem Solving ? Topics: Cool Hunting ? Topics: Design Problem Solving ? Trend Analysis for Product Development ? Visual Corporate Communication ? Advertising Strategy: Design Industries ? Art amp。 ? 現(xiàn)代科技在奧林匹克運(yùn)動(dòng)中無處不在 ,傳統(tǒng)的繪畫和手工設(shè)計(jì)終于在 1996年亞特蘭大奧運(yùn)會(huì)吉祥物設(shè)計(jì)中被電腦科技所替代 ,那個(gè)由美國克勞弗通訊公司亞特蘭大子公司設(shè)計(jì) 怪物 ,最初的名字叫 它是什么 (What is it?),后來，組委會(huì)接到世界各地?cái)?shù)千名兒童給它起的名字 ,最后采用了亞特蘭大 32位兒童的建議 ,定名為 伊奇 。這種色調(diào)被后繼者效仿和繼承。 Athens 1896 Games of the I Olympiad Paris 1900 Games of the II Olympiad St. Louis 1904 Games of the III Olympiad London 1908 Games of the IV Olympiad 吉祥物設(shè)計(jì) ? 吉祥物一詞 ,源于法國普羅旺斯語 Mascotto,直到 19世紀(jì)末才被正式以 Mascotte的拼寫收入法文詞典 ,英文 Mascot由此衍變而來 ,意能帶來吉祥、好運(yùn)的人、動(dòng)物或東西。 ? 20世紀(jì) 40年代后期藝術(shù)家們開始采取含蓄的表現(xiàn)手法 ,1948年赫茨為倫敦奧運(yùn)會(huì)繪制的宣傳畫是這種潮流的代表作。 ? 奧運(yùn)會(huì)宣傳畫始于 1900年巴黎奧運(yùn)會(huì)。費(fèi)沃斯和雅典娜一起，象征著希臘的歷史和現(xiàn)代奧運(yùn)會(huì)的結(jié)合。t want the ? roads ? to look like they were going over each other when they were all on one level. 平面設(shè)計(jì)與具體產(chǎn)品的結(jié)合 ——門票設(shè)計(jì) 系統(tǒng)性 ——火炬 紀(jì)念幣 標(biāo)志雕塑 服裝 海報(bào) The series of posters for these Games came from the collaboration of three artists: Pedro Ramirez Vazquez, architect and President of the Organising Committee for the Games, Eduardo Terrazas (MEX) and Lance Wyman (USA) who designed the “Mexico 68” logo. They then developed it to create the black and white poster, which recalls the patterns of the Huichole Indians. Some 25,000 copies of the poster presented here were produced in one of the following colours: blue, red, yellow, green or black. A total of 1,591,000 posters were produced on the following themes : 18 sports posters: 287,000 copies 19 cultural posters: 190,500 copies 99 posters of various topics : 1,114,000 copies 運(yùn)動(dòng)場地 其它 模數(shù)系統(tǒng) 設(shè)計(jì)方法 ——攝影 奧運(yùn)會(huì)會(huì)徽 ? 奧運(yùn)會(huì)會(huì)徽是奧運(yùn)會(huì)最有權(quán)威性的形象標(biāo)志。這里氣候溫和，四季如春。經(jīng)第十九屆奧運(yùn)會(huì)檢驗(yàn)，該市高原氣候?qū)﹂L跑、競走、劃船、公路自行車等運(yùn)動(dòng)項(xiàng)目的成績有不利影響，但于短跑、跳躍等卻有意想不到的好處。根據(jù) 《 奧林匹克憲章 》 規(guī)定 ,各主辦國設(shè)計(jì)的會(huì)徽 ,未經(jīng)奧運(yùn)會(huì)組委會(huì)同意 ,不得用于廣告和商業(yè)服務(wù)。 一樣的勝利步伐 ? 抒情 的步伐 ? 還是跑到腳軟 ? 奧運(yùn)新標(biāo)誌 , 隱藏 和平 的訊息 ? 中國篆書字體在李安的電影中代表的意義 不如正楷體 曾看過韓京烤肉餐廳的商標(biāo) , 構(gòu)圖有點(diǎn)類似 (一腳抬起作相撲狀 ) 奧運(yùn)會(huì)項(xiàng)目圖案 ? 現(xiàn)代奧運(yùn)會(huì)創(chuàng)立以來 ,每屆奧運(yùn)會(huì)均專門繪制比賽項(xiàng)目圖案。由法國人帕爾設(shè)計(jì)的 。此時(shí)歐洲出現(xiàn)經(jīng)濟(jì)復(fù)興 ,旅游業(yè)是經(jīng)濟(jì)恢復(fù)的一個(gè)部分。 ? 為冬季奧運(yùn)會(huì)設(shè)計(jì)吉祥物始于 1968年格勒諾布爾第 10屆冬季奧運(yùn)會(huì)。 ? 奧運(yùn)會(huì)吉祥物大多以舉辦國有特色的動(dòng)物形象為創(chuàng)作原型。 夏季奧運(yùn)會(huì)吉祥物 ? Waldi, the first official mascot to appear for the 1972 Munich Games, was a Dachshund. He was modelled after Cherie von Birkenhof, a longhaired breed of the species. While Waldi was the first official Olympic mascot, and preceded by the unofficial Schuss, who appeared four years earlier in Grenoble. ? Waldi’s head and tail are light blue, and his body has vertical stripes with at least three of the five Olympic colours. Waldi was produced in various forms and sizes: plush, plastic, stickers, posters and buttons but not as a pin until many years later. ? Amik the beaver was chosen as the official mascot for the Summer Olympic Games of Montreal, 1976. ? ? Amik in Indian language means beaver. The beaver has always been associated with hard work. ? Victor Chizikov ? Details The Moscow Olympic bear Misha was developed by the renowned illustrator of children39。 Antique Markets ? Business amp。 Thesis 1 ? Senior Seminar amp。它從一個(gè)方向看好像在微笑 ,換一個(gè)角度看又似乎在用鼻子嗅著什么 ,那小巧可愛的嘴和鼻 ,那斜視的眼睛 ,透著一股頑皮相 ,深受孩子們的喜愛。其頭尾對(duì)稱地涂著淺藍(lán)、深藍(lán)、深綠、嫩綠、黃、褐諸色 ,以此象征德意志大地和天空的色彩 ,這種暖色調(diào)還表達(dá)了一種熱鬧和諧的氣氛。藝術(shù)家試圖于簡寓繁 , 在給人們足夠的視覺沖擊的同時(shí)，讓人們產(chǎn)生更多的遐想。這種以運(yùn)動(dòng)員崇高形象為基調(diào)的直白的表達(dá)形式 ,在其后的 20年中為許多奧運(yùn)會(huì)宣傳畫效仿。這些畫是奧運(yùn)會(huì)特有的藝術(shù)品 , 有廣告、宣傳、烘托氣氛等功用。其中