【正文】 m going to be the best in getting products fast into the market, or having a network covering pharmacies in Guang Dong. It doesn39。t need to be a revolutionary idea, but it needs to be creative and have some point of differentiation. I put the word crystallise because it39。ve been involved a couple of times in my career and recently start up my own business, Profex. And then my functions and roles have been in marketing, in business development, general manager, president and then the founder now of the pany. And I put there entrepreneur because in a way I consider myself entrepreneurial even with the big pany I was working in. The last 4 jobs I had with Bristol Meyer Squibb were new jobs, now one had before me. One was a startup。s international focus in the dermatology area based in China. So that was the idea behind the pany that we found it. And it is now in its third year. Let me talk a little bit about … look at myself … being an entrepreneur and also starting the pany Profex and I will use some examples of the pany. First, why I start my own business? The question that we asked before, why? For me, it39。re some of those proprietary assets pharmaceuticals, could be patents, brand name, the famous brands that e up your mind when you think about any area clothing or shoes … Nike or CocaCola those brands that e to mind and have built equity over time are huge, huge assets that those panies have. And you don39。t succeed is because they lose patience。s quite different is in the risks area. Because here, you have to think longterm. There is no immediate payoff. You have to think longer term, because you39。t mean that every business that is service or import falls in this category. But again, generally speaking, it39。s a very small scale business. But they could be restaurant, they could be other businesses. Business is basically that you don39。s look at type, size and so on. Let39。s turn focus to the entrepreneur and look at entrepreneur… Let me remind you, an entrepreneur is someone who builds, if you build your own business. Again, he thinks about at what area, what type of business and what capabilities. But the key is you do it to fulfill needs and goals. The options are unlimited. So the scope of this kind of venture is really vast. It can be at times overwhelming. Now, I firmly believe that the most important thing that people started businesses or are part of team, they don39。s a difficult decision. So that39。m not saying people that don39。re on the right, you like to build things, you like to create, you like to innovate, maybe at some point of your career, it39。s look a little bit more in depth at each of these two areas. Let39。s take Dell, Dell Computers, today. The way they define their business … if you are working for them you39。s look now at the role and responsibility of a pany manager. A pany manager can be the plant manager for IBM, or can be the marketing head for L39。s start by a kind of definition so we39。t go to CEIBS and are here, you are also smart, because you chose to e this afternoon or this evening. I want to warn you something that I like to ask questions. Even though I have these slides, I still want to ask some questions. Some of you I know, so I may pick on you if no one wants to answer my question. Let me start with this question who from the audience knows me? And by knows let me define I mean, Have we worked together? Or had a coffee together, or had a drink together? Let me see. Put your hands up. No one knows me? How many are you? Let me count. Ok, so quite a few of you. So, as Pro. Zhang kindly mentioned, my name is Paul Contomichalos。s not only successes but there39。創(chuàng)業(yè)與職業(yè)化管理 Paul Contomichalos [簡介]百時美施貴寶公司前任董事長兼總裁、百潤公司聯(lián)合創(chuàng)始人及董事長9月24日通過MBA課程的學(xué)習(xí)，我們懂得了如何高效地運作一個組織，但卻并一定能夠充分了解如何創(chuàng)業(yè)和實施組織創(chuàng)新。re lots of experiences including some failure that we can learn from. But I would talk about and elaborate about my experience on the subject of Entrepreneur vs. Professional Manager. I39。 I39。ll have a little bit of a mon language, because people can use different definitions. What is a professional manager and what is an entrepreneur? The way I39。Or233。ll see what business is Dell in puters. So they are in the puter business. And what is the core petence of Dell? Supply chain? Anything else? Service? OK So if you are working in China for Dell, you work within this environment, this predefined framework or parameters. If you are working for Dell in China, you have an idea of creating an Internet coffee using Dell puters, do you think headquarters would buy this idea? I39。s start with the pany manager. And I have spent 15 years with Bristol Meyer Squibb, had different positions with them, but with one pany working in different countries with different jobs. I have seen a lot of types of people within one pany. I39。s a right thing to look at an entrepreneurial kind of job starting a pany or being part of the startup team. Obviously, we all know a lot of you have put up your hands and you39。t do their jobs but if you are performing and performing adequately in a big pany. Not too bad. Now, question being a pany manager, whom is it for? Everyone? Some people? What do you think? Shareholders? OK Why isn39。s a key question I think for every one at some point in your career. It39。t know why they are doing it. Let me explain what I mean. This is not my opinion. This is from some reading I39。s start with quick profit. What could a quick profit type of pany? Anyone? Restaurant. OK. Let39。t need to invest a lot behind. Now, life style could be services, could be an advertising pany, could be a consulting pany. Again, relatively small scaled. By the way, a lot of these businesses can bee big businesses. Don39。s those type of panies that fall in the Quick Profit and Life Style area. So, think about the previous point that I was making about the why. Why do you want to start the pany? You need to be very clear. Because these are very different. And let me show you something which is very importan