【正文】 s, the big retail group. For years Simpson39。s Charles Wrighton with some pany news.Man: Thanks Jane. And first, clothing retailer, Brownlow. Having finally found a buyer for their lossmaking sports footwear subsidiary, Hiform, they39。d seen the ads on TV and they really put me off. I just couldn39。m happy to trust the image development work to them... but I read the book so I could talk to them on equal terms about what we39。s more than just a secretary typing out letters every day... I39。d better ask him to call you...Woman: Yes, please. I39。ll get Tony to contact you as soon as he39。re nothappy with it.Man: Oh dear. What seems to be the problem?Woman: First of all, your engineer said that with the number of extensions we39。t received one from a course I took last January.Man: I39。t manage, on the eighth of July. Do you know when it39。s existing business, and secondly, how well the innovation methods are recorded and understood. Small firms naturally tend to do well in the first category since they have fewer layers of management and thus much shorter munication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations. Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving welldocumented and repeatable development methods. This is because larger panies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily recordkeeping from their staff. So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a pany checks what is happening in other fields in order to incorporat new ideas into the development process. Many of the finalists impressed in the area. Natura, for example, had demonstrated genuine energy in searching for new ways of producing their range of speciality breads. They had looked at styles of home cooking in different countries, a: well as the possibility of exploiting new production technologies in order to achieve equally good results but on a highvolume production line. What then occupied much of the judges39。ve had from us. It39。t profitable. It would be much more beneficial to put all our efforts into winning highermargin contracts. So the way I feel you can help most is by identifying the types of contacts which will bring in the ine we need in order to ensure our future.[Pause]TwentyoneMan: John Woods here, phoning about the project we discussed earlier. Could you give me a ring so that we can talk about it a bit more? I39。ll see what I can do.[Pause]NineteenWoman: Well, as you say, Redlon has been supplying us for years but, quite honestly, twothirds of the plaints we receive about our products are actually due to faults in ponents we39。ve had to ask them to send a duplicate! We really must be careful. Arden give us very favourable prices, but we haven39。ve just received the paperwork from you about cleaning our premises, and I have to say that it doesn39。t match the amount in words. I expect someone was filling it in in too much of a hurry. Let39。s organised for eleven and three, but lunch it39。ve put everyone down for seven hundred and fifty.Woman: Right, I39。s fine, thanks. I39。s Tim here, from Finance.Woman: Hi, Tim.Man: I39。m not sure why. Woman: Mm, let me see... He was an office assistant.Man: Right, got that. They also want to know about his monthly earnings. Woman: Let39。m not very happy with the business cards and I wanted to see if I could make a couple of changes to the paper too.Woman: Would you like me to pass on a message?Man: Yes, please. The thing is, I39。t it?Woman: Yes. Now, can you make sure that each of them gets a name badge and an information pack. The badges are done, but you39。ll be about ten.Man: Ten. And then...Woman: Into Reception, I think. Make sure the new designs are on display, I want them to see those first.Man: OK.Woman: Let me know when it39。ll check, but I seem to remember from last week39。s overall position is still strong.[Pause]SeventeenWoman: I39。t sure if you needed someone to e and sort it out, or if we could advise you over the phone. Well perhaps you39。s getting tougher, and you know we39。t taken into account. So could you get back to me as soon as you can, please?[Pause]TwentytwoWoman: Hello, Sally here, from Pagwell Paints, returning your call. I39。s needed.[Pause]Now listen to the recordings again.[Pause]That is the end of Part Two.[Pause]Part Three. Questions 23 to 30.You will hear the chairman of a business institute making a speech about new business awards that his institute has sponsored.For each question 2330, mark one letter (A, B or C) for the correct answer.After you have listened once, replay the recording.You have 45 seconds to read through the questions.[Pause]Now listen, and mark A, B or C.[Pause]Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer. This project is all about rewarding good practice and performance. So, rather than simply recognising excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how panies manage the development process itself. Over three hundred and fifty organisations entered the petition and were initially reduced to about forty. Then, after further careful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the petition judges, a panel of four chief executives from leading panies. The panel toured the finalists39。ve booked Report Writing next month...Woman: Yes, that one39。d like the later date, please.Man: Fine, I39。t avai