【正文】 1997 worldwide ? OSI ? TCSI ? Micro muse ? Mega Sys ? Remedy ? Clarify ? Quintessent ? Omniport Interconnection Services ? SAP, ORACLE CHZXP829022jsmCH 12 CONTENTS OF TODAY’S DISCUSSION Agenda Introduction Key findings Levers to improve performance McKinsey service line CHZXP829022jsmCH 13 SEVEN ATTRIBUTES OF SUCCESSFUL TELECOM IT ORGANIZATIONS IT strategy aligned to business strategy IT anization aligned to business anization Clear IT blueprint and migration plan in place IT STRATEGY IT TRANSFORMATION Commitment made to simplify business Appropriate funding levels and mechanisms working Development projects correctly scoped and managed Vendors leveraged appropriately SUCCESS! 1 2 3 4 5 6 7 CHZXP829022jsmCH 14 SEVEN ATTRIBUTES OF SUCCESSFUL TELECOM IT ORGANIZATIONS IT strategy aligned to business strategy IT anization aligned to business anization Clear IT blueprint and migration plan IT STRATEGY IT TRANSFORMATION Commitment made to simplify business Appropriate funding levels and mechanisms working Development projects correctly scoped and managed Vendors leveraged appropriately SUCCESS! 1 2 3 4 5 6 7 CHZXP829022jsmCH 15 ? Lack of munication and coordination ? Deficiencies in prioritization and funding models ? Inappropriate anizational alignment GAP BETWEEN BUSINESS STRATEGY AND IT STRATEGY EUROPEAN EXAMPLE ? High number of customized contracts (80%) caused by a “sell it in any case” mentality causing plexity within contract management and billing ? New product features for the 60 offered products are introduced without interaction with IT department ? Crossdiscounting is planned to be offered shortterm ? Billing IT department cannot act proactively due to lack of resources ? Basic product for residential customers (preselection calls) could not be billed 3 months after introduction ? No crossoffers/crossdiscounting of mobile and wireline products (even separate bills for both products) CHZXP829022jsmCH 16 ALIGNMENT OF IT WITH THE BUSINESS IS PREREQUISITE FOR SUCCESS Company objectives/ strategy Objectives/ strategy for IT architecture align ? IT architecture – Application landscape – Technology platforms ? IT Priorities ? Targeted markets/ customer segments ? Targeted market position ? Product/ service scope ? etc. align align Business unit anization IT anization align Source: McKinsey ? Organizational setup of pany ? Core process anization ? Governance model ? Organizational setup of IT functions – Central vs. dispersed – Vertical split, ., between work management and business operations functions ? IT governance model ? ITrelated processes Joint IT portfolio management Hybrid anization STRICT PRIORITIZATION PROCESS NEEDED TO ALIGN BUSINESS AND IT PRIORITIES Source: McKinsey Prioriti zation Project descriptions BU 1 BU 2 BU 3 BU 4 Project portfolio Back office IT department Quantifi cation of benefits Quantifi cation of efforts Resource portfolio Assess ment of resources in IT Assess ment of resources in BU X Match resource requirements with resource availability Implementable project portfolio Criteria: ? Payback period ? Strategic importance ? Technical imperatives ? Business imperatives ? Legal imperatives CHZXP829022jsmCH 18 Source: McKinsey MANY INCUMBENT TELCOS IMPLEMENTING CUSTOMERORIENTED BU STRUCTURES Multi media Inter national Direc tories Treasury mgmt. Ramp。D Sate lites Value added works IT Public phones Call centers Other subsidiary Corporate headquarter ? Legal counselling ? IT and anization ? Purchasing, logistics and real estate ? HR ? Corporate finance ? Strategic planning ? Controlling and auditing ? Corporate relations ? Residential clients ? Network ? Wholesale ? Corporate clients From To Network planning Top mgmt Reg. HR Tax Billing Fleet Cleaning/ security Payables HR Training HR Selection HR Admin. IP Dispatch center Leased lines ADSL/ XDSL ATM Satellite Remote monitoring Provisioning center Wholesale routes Product management. Local access planning city A Preventive maintenance crew Customer premise crew city A Trans mission crew route AB Switch technology center type 1 Switch repair city A Engineering Construction STR Business development Planning Presales support applic. 1 Product mgmt. applic. 1 Market mgmt. Segment A Customer service segment A Market mgmt. Segment B Sales segment B Teleshops chain Tele marketing Customer service segment B Payphones Paging Smartcards Directories Multimedia applic. 3 International venture A International venture B Multimedia applic. 2 Multimedia applic. 1 Partial externalization Fully externalized Internal disaggregation Lines of business Shared service units Retail units Infrastructure Salesforce segment A Wholesale access Real estate Receivables ISP Leg. Purchasing Policy IT develop ment Distribution IT main tenance Fin European Telco CHZXP829022jsmCH 19 IT ORGANISATION: DISPERSED VS. CENTRALIZED Top mgmt. Sales Network Provisio ning IT Cost efficiency Clear standards + + IT IT IT IT Corporate center BU 1 BU 2 BU 3 BU 4 Close link to business needs High flexibility +