kpmg全套內(nèi)部培訓教程2(ppt13)全英文-管理培訓-免費閱讀
【正文】 Creating Effective Proposals Proposal Basics C O N S U L T I N G C O N S U L T I N G Proposal Basics The Big Picture “The obvious is obvious… only after it’s obvious” C O N S U L T I N G Proposal Basics What Makes a Good Proposal? Is directed to the right audience Offers a lowrisk, wellsubstantiated solution to a real (not always stated) need Is easy to understand Shows (not claims) petence Offers distinct benefits over others ? Better, faster, cheaper Impresses evaluators Provides tangible value C O N S U L T I N G Proposal Basics What Makes a Bad Proposal? Hard to understand/hard to score Not responsive and nonpliant Fails to demonstrate petence Solves the wrong problem Offers an unproven or risky solution Not differentiated from the petition Claims are not believable Grammatical errors/general sloppiness C O
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