【正文】 U S$C h i n a TV Gu i d e 4,000 999 3,133 C an K ao Xiao Xi 3,000 1,724 4,434 Peo p l e Da i l y 2,500 791 7,229 Xing ming Ev en i n gN ews1,800 3,230 5,301 Yan g ch en g Eve n i n gN ews1,300 1,314 4,996 Source: CMMS 00’ (20 cities) Magazines Magazines ? 6,000+ titles, primarily skewed toward key urban areas ? Trend toward increased joint venture partnerships with overseas publishing houses entering China market ?American Baby, Elle, Women?s Day, Cosmopolitan, Look, etc ?Target to a niche group with limited circulation ? Hampered by limited quality of research, lack of circulation audit Top 10 national magazines Title Circulation ?000s(claimed) Readers 3,850 Bosom Friend 3,200 Family 3,000 The Family Doctor 1,900 Securities 1,000 Love 900 Shanghai Style 900 Travelling Scope 833 Modern Family 500 World Vision 460 Source: Media Owner Radio Radio ? 1,363+ stations across China ? Broadcasting catered to the masses though already expanding into niche casting in key cities ?Financial, music,traffic, kids, etc. ?Contemporary broadcasting format, youth appealing ?Flexible opportunities for program sponsorship ? News and music programs still attract the highest listenership ? Major international syndicator entries to China ?. Joy FM, Easy FM, etc ? Ratings data not available。 71,500(19992023) AC Nielsen Millenium Report ? Research House: AC Nielsen ? Fieldwork Period: MayDec’99 ? Coverage Area: 30 cities ? Survey Media: TV, Radio, Newspaper, Magazine ? Sample: 44,000 Overview of Major Media forms Advertising Expenditure 19872023 01,0002,0003,0004,0005,0006,0007,0001987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2023 2023 2023TVNewspaperRadioMagazinesOtherSource: China Advertising Association。China Media Landscape Everassion Consulting (Sichuan) Co. Ltd. UTS Advertising (Chengdu) Co. Ltd. 20230408 Wele! Legend (Chengdu) Source: Statistical yearbook 2023。 30 cities (19992023) ? Survey Media: TV, Radio, Newspaper, Magazines ? Sample: 47,800 (98)。 time slots lengthened for good dramas ? An average break has 58 minutes. However, it can be as long as 15 minutes in some imported drama ? Since most GD cable stations transmit the 4 HK channels, their mercial break pattern would follow HK : 35 minutes break for every other 15 minutes Advertising environment ... ? There may be missing spots (has been dropped from 8% in 96 to less than % in 99) ? The length of the TVC may be shorter due to : ?The stations accept too many advertisers for a break : sometimes intentional, sometimes not ?Poor quality control ? There is no such thing as category protection. Advertising is highly concentrated in the prime time ? Program sponsors and international agencies (like ourselves) normally get better ad position (first 3/last 3) ? There is rate card inflation every year。98/639。97/1039。99/12Band Wide to US No. Of China URL Source: CNNIC Report Inter user doubled every 6 months Source: CNNIC Report 6201,1752,1004,0008,90001000202330004000500060007000800090001000039。99/6 39。98/12 39。 06:06:0106:06:0106:063/28/2023 6:06:01 AM ? 1以我獨(dú)沈久，愧君相見頻。 2023年 3月 28日星期二 上午 6時(shí) 6分 1秒 06:06: ? 1比不了得就不比，得不到的就不要。 上午 6時(shí) 6分 1秒 上午 6時(shí) 6分 06:06: ? 沒有失敗，只有暫時(shí)停止成功！。 06:06:0106:06:0106:06Tuesday, March 28, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 3月 上午 6時(shí) 6分 :06March 28, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 06:06:0106:06:0106:063/28/2023 6:06:01 AM ? 1越是沒有本領(lǐng)的就越加自命不凡。 :06:0106:06:01March 28, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 上午 6時(shí) 6分 1秒 上午 6時(shí) 6分 06:06: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴