365度品牌管理-預(yù)覽頁
【正文】 ideas together將不同的 IDEA組織在一起 ? Publicise unheardof response to world’s first online fashion show advertised during the SuperBowl 在 Superbowl期間發(fā)布廣告， 告知公眾世界上第一個網(wǎng)上市裝秀 Problem: response levels crashed the system! 難題： 系統(tǒng)崩潰！ Summary小結(jié) ? Interplay and intensification improve results 相互影響和強化提升最終結(jié)果 ? Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 品牌世界時一個感覺的世界， 它通過選擇不同有相互影響的接觸點，加強消費者對品牌的投入度 ? Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360176。 in Taiwan ? Mild Seven In China ? Milo in Thailand ? Pond’s Pore Strip in the Philippines ? Sanyuan Milk in China ? SpeedPost in Hong Kong ? Kotex White in Korea 2. Talk to each other 彼此交談 3. Know enough 足夠了解 , Attitude, Attitude 態(tài)度 7. Just do it 4. Focus on output not process 重點是產(chǎn)出 不是過程 6. Rebuild the plane as you fly it 5. Do things differently 做些不一樣 的事情 Key messages to take from from this session 本次課程的 主要訊息 Closing結(jié)束語 ? 360 Degree Branding is more plicated but not that plicated 360度有點復(fù)雜，但并不是很復(fù)雜 ? The basis is two group meetings front and back 基礎(chǔ)是兩次團隊的會議（前期和后期） ? It doesn’t happen naturally 它不會自然的發(fā)生 ? The big enemy is integration 最大的敵人是整合 ? Red Fire is the passion that drives us 紅色火焰是驅(qū)動我們的熱情 – Preeminent creative force 卓越的創(chuàng)意力量 – Best people最好的人員 – Most valued by those who most value brands被珍惜品牌的人所賞識 ? 360 Degree without Red Fire reverts back to integration 沒有紅色火焰的 360度將會回到整合的階段 演講完畢，謝謝觀看！
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