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【正文】 hole and everyone should contribute to the project *Presenting (1) Make your presentation clearly. (2) Answer questions concerning your ad campaign. (3) Post your logo and slogan. Let’s enjoy it! Homework 1 Finish Ex. B2on Page 91. 2 Preview the listening material on Page 96. Thanks! Byebye! 。Project Developing an ad campaign 南京五中 黃祖明 方玉勇 Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? An ad campaign is an anized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? To build an ad c_________ Step One *have a clear g____ and t_____ audience in min
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