【正文】 ngle women purchased garments over the year, pared to 35% of married women: Single women clearly tend to enjoy more disposable ine to spend on items 39。S, and sports brands such as Adidas and Speedo. These three brands dominate the UK market for beachwear, while numerous smaller brands pete for niche positions. ? 最重要的是零售品牌，如瑪莎，阿迪達(dá)斯或 Speedo這樣的運(yùn)動品牌。 Gabbana, Gianni Versace, Polo Ralph Lauren ? Lingerie/underwear brands ? 內(nèi)衣品牌多樣化，介入沙灘裝市場 ? that have diversified into the beachwear market, eg Agent Provocateur, Fantasie, Triumph, Cosmopolitan Speedo ? Established in Australia in 1928, Speedo claims to be the world39。Biomimetic39。公司還稱，鯊魚皮泳衣可以提高 3%的速度 Speedo ? Collaboration with Comme des Gar231。s and women39。 Marketing and Promotion 營銷與推廣 Sponsorship 贊助 ? In terms of promotional activity, most brands and retailers focus on instore promotional activity, with sports swimwear brands sponsoring or supporting a collection of petitive swimmers to endorse their product. ? 大多品牌與零售商將重點(diǎn)放在店內(nèi)推廣上，運(yùn)動泳衣品牌則通過贊助有競爭力的運(yùn)動員來宣傳產(chǎn)品 Marketing and Promotion 營銷與推廣 The packaging challenge 包裝競爭 ? Packaging and overall presentation of swimwear can also be a major promotional tool, although swimwear can be a particularly difficult product to display in an innovative manner. ? 泳裝的包裝是一個巨大推廣工具，盡管泳衣難以展現(xiàn)創(chuàng)新手段 Marketing and Promotion 營銷與推廣 The packaging challenge 包裝競爭 ? Most garments are presented on hangers, which can be difficult to maintain, as they often fall off the hangers. ? 多數(shù)服裝用衣架在展示，這樣很難保持形狀，因?yàn)橐路?jīng)常脫落 Marketing and Promotion 營銷與推 廣 The packaging challenge 包裝競爭 ? The enhanced emphasis on mixandmatch garments, and specifically accessories, in collections presents a challenge in terms of instore merchandising to encourage purchasing across the range. ? 混搭與配飾的流行給店內(nèi)的營銷提出了挑戰(zhàn) Marketing and Promotion 營銷與推廣 Trade shows時裝秀 ? Most branded goods, particularly overseas brands, rely on trade shows and exhibitions. ? 大多品牌服裝，尤其海外品牌，倚重時裝秀和時裝展 ? Major UK events include The Sun amp。s magazines 女性雜志 ? Many other retailer brands such as Mamp。 trend. ? “ 走出非洲 ” 趨勢 ? The black and white zebra print, both in bikinis and onepiece styles, with adjoining hoops for detail ? 斑馬紋印花，加上環(huán)狀配件會成為比基尼與連體衣的印花 ? Jungle and safarilike prints ? 叢林與東非游獵式印花 Current Trends: Floral Prints 當(dāng)下趨勢：花朵印花 ? Florals are feminine and date well ? 花朵是體現(xiàn)女性，也是適合潮流的 Badgley Mishka and Elie Tahari Current Trends: Floral Prints 當(dāng)下趨勢：花朵印花 House of Holland and Seafolly Current Trends: Bold and Bright Colours 當(dāng)下趨勢：張揚(yáng)與明亮的色調(diào) ? Bold block colour swimwear to pensate for detailed product design. ? 張揚(yáng)的顏色泳裝彌補(bǔ)了產(chǎn)品細(xì)節(jié)設(shè)計的不足 Elie Saab and Herve Leger Current Trends: Bold and Bright Colours 當(dāng)下趨勢：張揚(yáng)與明亮的色調(diào) ? Hot pinks, neons, and light blues very popular. ? 熱烈的粉紅，霓虹色，淡藍(lán)非常流行 Jean Paul Gaultier, VPL Current Trends: One shoulder Bikinis 當(dāng)下趨勢：單肩比基尼 ? Taking their cues from the one shoulder fashion trend, oneshouldered bikinis will be the must have swimwear in 2022. ? 單肩的潮流勢必影響到泳裝， 2022的單肩泳裝絕對有一席之地 Current Trends: One shoulder Bikinis 當(dāng)下趨勢：單肩比基尼 ? Marios Schwab married the oneshouldered bikini with the cutaway bikini trend on his Spring/Summer 2022 runway at LFW Marios Schwab ? 將單肩與圓形下擺式比基尼相結(jié)合，在2022LFW春夏上展示 Current Trends: Monokinis 當(dāng)下趨勢：單基尼 ? A oneshouldered monokini was seen on Herv233。s more sophisticated holidaymaker who may go on two or more holidays a year, often to longhaul destinations, and wants the right garments for such occasions. 90年代后期以來一個重要趨勢就是沙灘裝整體衣柜概念的提出，這是為了鼓勵配飾作為搭配品的購買潮流。 (reduces drag and hence increases speed) within the sporting arena. The coverup theme is also strong in ranges promoting sun protection. ? 運(yùn)動因素在時裝領(lǐng)域的功能面料方面以及在運(yùn)動領(lǐng)域的 “ 更多才會更好 ” 的復(fù)興下得到認(rèn)可。s and children39。 Gabbana, Emporio Armani, Gianni Versace and Polo Ralph Lauren. ? 設(shè)計師品牌已經(jīng)出現(xiàn)在泳衣行業(yè)，其 logo是區(qū)別于其他品牌的主要特色