【正文】 orkmanlike, stoic‖ vs. ―largerthanlife leaders‖/ ―egoists, charmers, risktakers with big visions‖: Carnegie, Rockefeller, Edison, Ford, Welch, Jobs, Gates “In Tom?s world it?s always better to try a swan dive and deliver a colossal belly flop than to step timidly off the board while holding your nose.” —Fast Company /October2021 The Reimagineer‘s Credo … or, Pity the Poor Brown* Technicolor Times demand … Technicolor Leaders and Boards who recruit … Technicolor People who are sent on … Technicolor Quests to execute … Technicolor (WOW!) Projects in partnership with … Technicolor Customers and … Technicolor Suppliers all of whom are in pursuit of … Technicolor Goals and Aspirations fit for … Technicolor Times. *WSC ―When it es to transformative technologies, overoptimistic investors are actually working for the mon good—even if they don‘t know it. We can be glad that investors financed the construction of thousands of miles of track in the middle of the nieenth century, despite the fact that most of them dropped a bundle doing it. The same goes for overoptimistic investors who poured money into semiconductors thirty years ago, financed undersea fiberoptic cables in the late niies, and now are poised to lose their shirts in the ing nanobubble. In the dreams of avarice lie the seeds of progress.‖— james Surowiecki/New Yorker/ “In Italy for 30 years under the Bias they had warfare, terror, murder, bloodshed—and produced Michelangelo, da Vinci and the Renaissance. In Switzerland they had brotherly love, 500 years of democracy and peace, and what did they produce—the cuckoo clock.” Orson Welles, as Harry Lime, in The Third Man II. NEW BUSINESS. NEW TECH. 3. IS/ IT/ Web: ―On the Bus‖ or ―Off the Bus.‖ square feet ―Invisible Supplier Has Penney‘s Shirts All Buttoned Up: From Hong Kong, It Tracks Sales, Restocks Shelves, Ships Right to the Store.‖ —Headline, Wall Street Journal () “Our entire facility is digital. No paper, no film, no medical records. Nothing. And it‘s all integrated—from the lab to Xray to records to physician order entry. Patients don‘t have to wait for anything. The information from the physician‘s office is in registration and vice versa. The referring physician is immediately sent an telling him his patient has shown up. … It‘s wireless in house. We have 800 notebook puters that are wireless. Physicians can walk around with a puter that‘s preprogrammed. If the physician wants, we‘ll go out and wire their house so they can sit on the couch and connect to the work. They can review a chart from 100 miles away.‖ —David Veillette, CEO, Indiana Heart Hospital (HealthLeaders/) ―MIT Everywhere: EVERY LECTURE, EVERY QUIZ, ALL ONLINE, FOR FREE. MEET THE GLOBAL GEEKS GETTING AN MIT EDUCATION, OPEN SOURCESTYLE.” —Headline/Wired/ ―Dawn Meyerreicks, CTO of the Defense Information Systems Agency, made one of the most fateful military calls of the 21st century. After 9/11 … her office quickly leased all the available transponders covering Central Asia. The implications should change everything about . military thinking in the years ahead. ―The . Air Force had kicked off its fight against the Taliban with an ineffective bombing campaign, and Washington was anguishing over whether to send in a few Army divisions. Donald Rumsfeld told Gen. Tommy Franks to give the initiative to 250 Special Forces already on the ground. They used satellite phones, Predator surveillance drones, and GPS and laserbased targeting systems to make the air strikes brutally effective. “In effect, they ?Napsterized? the battlefield by cutting out the middlemen (much of the military?s mand and control) and working directly with the real players. … The data came in so fast that HQ revised operating procedures to allow intelligence analysts and attack planners to work directly together. Their favorite tool, incidentally, was instant messaging over a secure work.‖—Ned Desmond/―Broadband‘s New Killer App‖/Business OCT2021 ―The mechanical speed of bat vehicles has not increased since Rommel‘s day, so the difference is all in the operational speed, faster munications and faster decisions.‖ —Edward Luttwak, on the unprecedented pace of the move toward Baghdad epiphany ―flash mobs‖ (!) “Ebusiness is about rebuilding the anization from the ground up. Most panies today are not built to exploit the Inter. Their business processes, their approvals, their hierarchies, the number of people they employ … all of that is wrong for running an ebusiness.‖ Ray Lane, Kleiner Perkins Case: CRM Amen! ―The Age of the Never Satisfied Customer” Regis McKenna “CRM has, almost universally, failed to live up to expectations.” Butler Group (UK) No! No! No! FT: ―The aim [of CRM] is to make customers feel as they did in the preelectronic age when service was more personal.‖ CGEamp。 50% lower attrition rate。G Hires Out Employee Services to IBM‖ —Burlington Free Press/on IBM‘s 10year, $400M contract with Pamp。 leveraged to the hilt! ―Typically in a mortgage pany or financial services pany, ?risk management‘ is an overhead, not a revenue center. We‘ve bee more than that. We pay for ourselves, and we actually make money for the pany.”—Frank Eichorn, Director of Credit Risk Data Management Group, Wells Fargo Home Mortgage (Source: ) 6. The Heart of the Value Added Revolution: PSFs Unbound/ The ―Solutions Imperative.‖ Base Case: The Sameness Trap ―While everything may be better, it is also increasingly the same.” Paul Goldberger on retail, ―The Sameness of Things,‖ The New York Times ―Customers will try ?low cost providers‘ … because the Majors have no