品牌的含義外文翻譯-其他專業(yè)-預(yù)覽頁
【正文】 ople see a brand, they think they represent the products or enterprisespecific quality, think of the benefits and services available to accept this brand of product or business. This constitutes the basic attributes of the brand. However, due to the brand itself is a text and graphics, its own cultural connotation, but also make people produce some kind of association, the connotation of the brand has bee very plex. Generally speaking, the connotation of the brand can be from six to know: Attributes: brand represented by the product or the quality of content, it may represent a certain quality, function, process, service, efficiency, or position. Interest: from the consumer39。s sales have to put a lot of promotional energy of an unknown beverage. Competitiveness of the brand formed the basis of brand value, brand petitiveness is generally expressed as five levels: brand of ignorance: most consumers do not know the brand, brand petitiveness of the worst。 loyalty: a considerable part of the consumer nondo not buy the brand, the brand39。所以“指名購買”已經(jīng)成了當(dāng)今市場(chǎng)上購買大多數(shù)商品的必要形式，品牌也就確定了其不可或缺的重要地位。甚至在被他人注冊(cè)之后，就不得不放棄使用。這就構(gòu)成了品牌的基本屬性。 價(jià)值：品牌會(huì)因其所代表的產(chǎn)品或企業(yè)的品質(zhì)和聲譽(yù)而形成不同的 等級(jí)層次，從而在顧客心目中形成不同的價(jià)值。 個(gè)性：好的品牌應(yīng)具有鮮明的個(gè)性特征，其不僅在表現(xiàn)形式上能使人們感到獨(dú)一無二，新穎突出，而且會(huì)使人們聯(lián)想到某種具有鮮明個(gè)性特征的人或物，這樣才能使品牌產(chǎn)生有效的識(shí)別功能。 品牌的價(jià)值 品牌所固有的內(nèi)涵，使各種不同的品牌，具有了其可能衡量的價(jià)值。
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