企業(yè)戰(zhàn)略管理論文-沃爾瑪-全文預(yù)覽
【正文】 .......................... 2 一、 沃爾瑪公司企業(yè)背景 ............................................................................................................. 3 （一）沃爾瑪信息簡(jiǎn)介 ........................................................................................................... 3 （二）沃爾瑪公司宗旨 ........................................................................................................... 3 二、 沃爾瑪?shù)?swot分析 ............................................................................................................... 4 （一）優(yōu)勢(shì) Strengths ............................................................................................................ 4 （二）劣勢(shì) Weaknesses .......................................................................................................... 4 （三）機(jī)會(huì) Opportunities .................................................................................................... 4 （四）威脅 Threats ............................................................................................................... 5 （五）總結(jié) ............................................................................................................................... 5 三、沃爾 瑪?shù)暮诵母?jìng)爭(zhēng)力 ............................................................................................................... 6 （一）天天平價(jià) ——低成本核心競(jìng)爭(zhēng)力的培育 ................................................................... 6 控制進(jìn)貨成本 ............................................................................................................. 6 控制物流成本 ............................................................................................................. 6 降低經(jīng)營(yíng)成本 ............................................................................................................. 7 （二）顧客至上 ——優(yōu)質(zhì)服務(wù)能力的培育 ........................................................................... 7 （三）高效的物流配送系統(tǒng) ................................................................................................... 8 （四）管理手段的信息化 ......................
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