【正文】 ............................................... ８ 存在的問題 ............................................................................................................... ８ 用戶需求概述 ................................................................................................................... ９ 銷售網(wǎng)絡(luò)簡(jiǎn)圖 ............................................................................................................ ９ 4. 業(yè)務(wù)流程 .................................................................................................................. １２ 分公司業(yè)務(wù)流程 ............................................................................................................１２ 北京專賣店業(yè)務(wù)流程 .....................................................................................................１２ 5 系統(tǒng)功能 .................................................................................................................. １４ 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)的目標(biāo) ............................................................................................１４ 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)的功能 ..........................................................................................１４ 銷售網(wǎng)絡(luò)數(shù)據(jù)管理（ NET） .....................................................................................１５ 銷售需求管理（ DMD） .........................................................................................１６ 銷售事務(wù)處理（ SAL） ..............................................................................................１７ 銷售資源計(jì)劃 （ DRP） ..........................................................................................１７ 銷售發(fā)運(yùn)管理（ SHP） ..............................................................................................１８ 銷售支持子系統(tǒng) ( SPT ) ............................................................................................２０ 庫存管理子系統(tǒng) ( SPT ) ............................................................................................２０ 恒昇銷售網(wǎng)絡(luò)管理系統(tǒng)的特點(diǎn)與優(yōu)勢(shì) .............................................................................２１ 銷售資源計(jì)劃 （ DRP） 適應(yīng)多種銷售模式 ................................................................２１ 靈活構(gòu)造銷售 BOM ...................................................................................................２１ 多需求來源、多種預(yù)測(cè)方法 .......................................................................................２１ 適應(yīng)完整的服務(wù)網(wǎng)絡(luò) .................................................................................................２２ 細(xì)膩的銷售事務(wù)處理過程 ..........................................................................................２２ 發(fā)運(yùn)過程自動(dòng)化 ........................................................................................................２２ 支持大中型企業(yè) /集團(tuán)的經(jīng)營(yíng)管理 ............................................................................２２ 支持面向國(guó)際市場(chǎng)的經(jīng)營(yíng)管理 ...................................................................................２２ 低投入、低運(yùn)行、低維護(hù) ..........................................................................................２３ 高度集成化、模塊化 ................................................................................................２３ 良好可擴(kuò)展性和可開發(fā)性 .........................................................................................２３ 高安全性和可靠性 ...................................................................................................２３ 靈活的報(bào)表工具 .......................................................................................................２３ 6 關(guān)鍵技術(shù)與優(yōu)勢(shì) .................................................................................................. ２４ 系統(tǒng)對(duì)象選擇 ................................................................................................................２４ 客戶關(guān)系管理 （ CRM）技術(shù) ..........................................................................................２４ 客戶關(guān)系管理的基本概念 .......................................................................................２４ 客戶關(guān)系管理的應(yīng)用范圍 .......................................................................................２５ 柔性構(gòu)件技術(shù) .................................................................................................２５ 優(yōu)化調(diào)度 .......................................................................................................................２６ GIS/GPS 應(yīng)用 ................................................................................................................２６ 7. CALL CENTER 實(shí)現(xiàn)方案建議 ................................................................ ２７ CALL CENTER 概念 .........................................................................................................２７ 呼叫中心系統(tǒng)的設(shè)計(jì)思路 ..............................................................................................２８ 呼叫中心的系統(tǒng)功能 .....................................................................................................２８ 系統(tǒng)接入部分 .........................................................................................................２８ CTI 平臺(tái)部分 .........................................................................................................２９ 應(yīng)用軟件系統(tǒng)部分 ..................................................................................................２９ 系統(tǒng)后端部分 .........................................................................................................３０ 8. 服務(wù)與支持 ............................................................................................................ ３２ ? 引言 近年來，隨著經(jīng)濟(jì)的全球化和中國(guó)市場(chǎng)經(jīng)濟(jì)體制改革的不斷深化，市場(chǎng)競(jìng)爭(zhēng)不斷加劇，同時(shí)，日新月異的信息技術(shù)推動(dòng)商業(yè)行為模式不斷更新，使銷售成本的大幅度降低成為可能。 恒昇 從品牌創(chuàng)立到現(xiàn)在：銷售量逐年上升，市場(chǎng)占有率一直在前三名內(nèi)； 1995 年銷售額近億元，并在第三期日元貸款項(xiàng)目中一舉奪魁，中標(biāo) 800 余臺(tái)，成為該項(xiàng)目筆記