ge的戰(zhàn)略管理模式（英文）-全文預(yù)覽
【正文】 ul,enginetheresonanceputedandengineeringmanyresearchershumanbusinessesSourceNoxtechnicalcapabilitytechnologiestechnologytheRevenuepricedateorofofcertainrightgivespanyMutually beneficial relationship:– Warrant:directinGEworkebusinesswithrelationships–Securereference/endorsementGE Businesses Goals:–Recoverwithsales(interebusinesswiththatfromeitherisrequirementsinanAircraftcustomerandproductGEtotheowncustomersXchangeElectronicdecidetoproductGEdesigns/customerspaymentOnlinepurchases,preferences,membersproductsmunicationuseGEhome,productGErangeDirectwithavailableAppliancesPurchasingandcustomertheofandpreferencesGetremembercustomer’sAppendix GE EBusiness Inter StrategiesStrategyDefinitionWhat is it?ExamplesVisualDisintermediation Aggregation Community PortalPermeate theCustomer’s SpaceCustomerSpecifiedProducts and Termse e e$ $Dynamic PricingeeTake39。Sepstheisinmarginbyauctions?wasinservicesworthasleanerGE?crucialleveragingAutomatingDelhi,EuropecustomerfordevelopingprocessingtheofCostBetterStrategicOutsourcingBenefitsModelFrontendPerspectiveSWOT: 1981Strengths Weakness4needSWOTVisionRestructuringGrowthaprogressMakingGE‘Copy Cat’Bestcafe’businessSigmasoftware‘PEERnext’andtargetsettingonPackard,1988,sharingBenchmarking?FirstBenchmarkingfrom Reduces Costs216。GEInertiaSustainingchangeQualityFourSigmaInertia BestCompetitiveentryuncertaintyachieveAcquisitionsWhy?Extensionand(Globalization)GlobalizationCompetitiveAdvantageIssues:EndowmentsIntensityMarketsActbombingoverload?by?scopeAboundarylessMacromanagement?Superiorrisk.?CapitalDiversificationVs?Revenuepanyglobalmillionengine?byexistingServicePowerofthetobytimetechnologiesvalueaddedinGEHugeexistinginToreachandproductsGEoffsetwasintoparallelresponsivenessThreeinleadingBusinessHighTechnologyServicesInvestMarketofFocuschangeMarketsGrowthSigmaInertia BestCompetitivepetitiveCreationCompetitiveSuperiorBehaviorOrganizationalRestructuresharing?optionsFunctionalApproachALabelbarriers?Segmented?OrganizationEngineeringManufacturingMarketingSalesCustomer“Workout”Domesticbyonloopsource.informationaction.flowsandproblemsFocustalkhierarchy.boundarieseveryone,speed,ProcessSalient productivityupResultsOrganization Participation ProblemaRestructureandinformationfixedUnitthedecisionsday.theremendations)solutions,toandUnitmighttheirto–toto“workout”ofproductivityOrganizationaltoofSimplicity?lateControls?Longtuned“Workout”CultureSelf?smallreflecttheincreasingaddressandinitiatedresults“Workout”todecisionsExecuteabilityideasameinfectingtheby4ofIVAskedIStarTypeIIIGotaWelchPathbreakinginitControlleduncertaintyThruthruoriented Speaker TransformationalchangeSigmaInertia BestCompetitivePlanningBudgetingpastexternalhierarchicalbusinessesBusinessofLoser Consumer ElectronicsAverage Business PlasticsIndustrial SystemsWinnerTransportationLoser Central A/CHouse waresCoal miningLoser Profit ProducerAppliances Specialty MaterialsWinner FocusDigitizationBPOandblocks SixEngineSustainingin1businessthesell11981JackstronginterestUSThethemselvesOpportunitiesEmergingBusinessescustomer,itbookbottomDoinglayersBureaucraticwithFocusDigitizationBPOandblocks SixEngineSustainingpracticesLeadershipBoundary lessnessValuesStrategicadvantageDynamicindustry2beeforclose)Welch2visionBeModelFrontendPerspectiveSWOT: 1981Strengths Weakness4it?SWOTVisionRestructuringGrowthTurnaroundHowEconomy…… ToPreWelchitCompareHowofofofFinanceEquipmentMaterialsNBC PlasticsFinancialBusinessesShortCycleEnginesPowerBusinessesFinancialThreeBMarket’81 TodayRevenue $100310,000?13B?Market~?Revenue:sinceInDJIAmadetheTheEdisonEdison?Merger1878inAlvaTheCompanyofthatfirst1896.continuouslyBasics…Foreign$~thanContrastB $BBusinesses 43 13Employees 404,000 310,000TheBusinessesGEShortCycleBusinessesAircraftSystemsShortCycleSystemsSpecialtyFinanceConsumerSummaryShareShareEra:ValuedwiththePaceThedoadvantageDynamicpracticesLeadershipBoundary lessnessValuesStrategicWelch’sororstandardtooritsCompetitiveSigmaInertia BestchangeSWOTVisionRestructuringGrowthPerspectiveSWOT: 1981Strengths Weakness4ModelFrontendportfolioRelationsstrengthWeaknesses ManytothedoingthebusinessuntomodelsThreatsRecessionaryhighainnumber(Fix,seteachthepetitor“A de
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