【正文】 ....................................... 90 機頂盒 .................................................................................................................................................. 90 手機 ....................................................................................................................................................... 91 第五章 收費模式及收費渠道 ................................................................................................. 92 資費模式 ....................................................................................................................................................... 92 節(jié)目免費廣告收費模式 ..................................................................................................................... 92 IPTV IPTV產(chǎn)業(yè)發(fā)展與安全監(jiān)管項目 IPTV 產(chǎn)業(yè)發(fā)展報告編寫小組 第 6 頁 共 138 頁 節(jié)目點播收費 ...................................................................................................................................... 93 按頻道包月收費 .................................................................................................................................. 95 全包月收費 .......................................................................................................................................... 95 全免費模式 .......................................................................................................................................... 96 收費渠道 ....................................................................................................................................................... 97 充值卡 .................................................................................................................................................. 97 固話 ....................................................................................................................................................... 97 網(wǎng)上銀行 .............................................................................................................................................. 98 手機支付 .............................................................................................................................................. 99 第六 章 價值鏈分析 .............................................................................................................. 101 IPTV 不是產(chǎn)品而是產(chǎn)業(yè)鏈 .......................................................................................................................101 IPTV 作為產(chǎn)業(yè)鏈的價值體現(xiàn) ...................................................................................................................102 節(jié) 目提供商價值體現(xiàn) .......................................................................................................................102 網(wǎng)絡(luò)運營商價值體現(xiàn) .......................................................................................................................103 IPTV 經(jīng)營主體價值體現(xiàn) ..................................................................................................................103 第七章 IPTV 未來發(fā)展模式的預(yù)測 ....................................................................................... 104 網(wǎng)絡(luò)游戲 .....................................................................................................................................................104 網(wǎng)絡(luò)教育 .....................................................................................................................................................104 個人網(wǎng)絡(luò)電視臺 ........................................................................................................................................104 鏈接 —— IPTV 的全新內(nèi)容 .......................................................................................................................105 第五部分 . IPTV 的發(fā)展與監(jiān)管 ........................................................................................... 108 第一章 我國 IPTV 產(chǎn)業(yè)的 SWOT 分析 ............................................................................... 108 IPTV 產(chǎn)業(yè)的強勢點（ Strength） ..........................................................................................................108 用戶規(guī)模 ............................................................................................................................................108 接入技術(shù) ............................................................................................................................................109 交互能力 ............................................................................................................................................109 內(nèi)容擴(kuò)展 ............................................................................................................................................109 運營模式 ............................................................................................................................................ 110 促進(jìn)三網(wǎng)融合 .................................................................................................................................... 110 IPTV 產(chǎn)業(yè)的弱勢點（ Weakness） .......................................................................................................... 111 投入有限，節(jié)目潰乏 ....................................................................................................................... 111 技術(shù)部分受限 .................................................................................................................................... 111 收費偏高 ............................................................................................................................................ 112 電視觀眾習(xí)慣難改 ............................................................................................................................ 112 無協(xié)同監(jiān)管機制 ...........................................................................................................