【正文】 st when: – Business process includes both modity and personal inspection aspects 169。 Cengage Learning 2023 36 Product/Process Suitability to Electronic Commerce ? Evaluating advantages/disadvantages of electronic merce ? Suitability is dependent on available technologies’ current state – Change as new emerce tools emerge 169。 Cengage Learning 2023 Business Models, Revenue Models, and Business Processes ? Business model – Set of processes bined to achieve pany goal (typically profit) ? Electronic merce first wave – Investors sought Interdriven business models ? Expectations of rapid sales growth, market dominance – Successful “dot” business models were emulated ? Michael Porter argued business models did not exist 169。 Cengage Learning 2023 29 The Third Wave of Electronic Commerce ? Factors in the third wave – Emergence of mobile merce ? Smart phone technology and tablet puters have made Inter available everywhere ? Everincreasing number of people have access to the Inter – Critical mass of mobile users with powerful devices – Widespread participation in social working ? Often used to promote or sell goods and services 169。 Cengage Learning 2023 26 FIGURE 13 Actual and estimated global online sales in B2C and B2B categories 169。 Cengage Learning 2023 22 The Development and Growth of Electronic Commerce (cont’d.) ? Electronic Data Interchange (EDI) – Businesstobusiness transmission of puterreadable data in standard format – Standard transmitting formats benefits ? Reduces errors ? Avoids printing and mailing costs ? Eliminates need to reenter data ? Trading partners – Businesses engaging in EDI with each other – EDI pioneers (example: Walmart) improved purchasing processes and supplier relationships 169。 Cengage Learning 2023 Relative Size of Electronic Commerce Elements (cont’d.) ? Consumertoconsumer (C2C) – Individuals buying and selling among themselves ? Web auction site – C2C sales included in B2C category ? Seller acts as a business (for transaction purposes) ? Businesstogovernment (B2G) – Business transactions with government agencies ? Paying taxes, filing required reports – B2G transactions included in B2B discussions 169。 Cengage Learning 2023 16 Categories of Electronic Commerce (cont’d.) ? Business processes – Group of logical, related, sequential activities and transactions ? Web helping people work more effectively – Telemuting (telework) 169。 Cengage Learning 2023 12 The Evolution of Electronic Commerce ? Electronic merce history (cont’d.) – 2023 general recession ? Electronic merce hurt less than most of economy – From 2023 to the present ? Electronic merce expanded more in good times and contracted less in bad times 169。 Cengage Learning 2023 Learning Objectives In this chapter, you will learn about: ? What electronic merce is and how it has evolved ? Why panies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic merce initiatives ? How economic forces have created a business environment that is fostering the continued growth of electronic merce 169。 Cengage Learning 2023 電子商務(wù)概論 張昕瑞 管理 學(xué)院 上海理工大學(xué) 2 ELEVENTH EDITION ELECTRONIC COMMERCE GARY P. SCHNEIDER 20230919 3 Introduction to Electronic Commerce 20230926 4 Selling on the Web 1 20231003 5 國慶假期 20231010 6 Selling on the Web 2 20231017 7 Marketing on the Web 1 20231024 8 Marketing on the Web 2 20231031 9 BusinesstoBusiness Activities: Improving Efficiency and Reducing Costs 1 ELEVENTH EDITION ELECTRONIC COMMERCE GARY P. SCHNEIDER 20231107 10 BusinesstoBusiness Activities: Improving Efficiency and Reducing Costs 2 20231114 11 Social Networking, Mobile Commerce, and Online Auctions 20231121 12 Planning for Electronic Commerce 20231128 13 Case Study 20231205 14 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues 20231212 15 Electronic Commerce Security 20231219 16 Payment Systems for Electronic Commerce 20231226 17 Group Presentation 20230102 18 Test 課程要求 ? 上課要求：課前請假、避免遲到 早退 ? 隨機(jī)點(diǎn)名三次缺勤，課程無成績 ? 課程 評分標(biāo)準(zhǔn)： 平時 20%；小組 作業(yè)及演講 40%；考試 40%； ? 其中：小組 作業(yè)（內(nèi)容 40%、效果 40%、 PPT或多媒體 20%） ? 小組構(gòu)成 ： 4~6人 一組 Discussion ? What is emerce/business? ? What emerce/business pany do you know? What’s the core business of this pany? ? Why people choose to do business online? ? What’s the trend of emerce/business? ? …… 17 ELEVENTH EDITION ELECTRONIC COMMERCE GARY P. SCHNEIDER Introduction to Electronic Commerce Chapter 1 8 169。 Cengage Learning 2023 11 The Evolution of Electronic Commerce ? Electronic merce history – Rapid growth from mid1990s to 2023 – “Dot boom” followed by “dot bust” – 2023 to 2023: overly gloomy news reports – 2023: signs of new life ? Sales and profit growth return ? Electronic merce growing at a rapid pace ? Electronic merce bees part of general economy 169。 Cengage Learning 2023 Categories of Electronic Commerce (cont’d.