【正文】 think about it Women do not want ... — a highpressure sales pitch Source: Kathleen Boyd, SVP, Wheat First Butcher Singer “Investors are looking more and more for a relationship with their financial advisers. They want someone they can trust, someone who listens. In my experience, in general, women may be better at these relationshipbuilding skills than are men.” —Hardwick Simmons, CEO, Prudential Securities 75% switch financial advisors within 3 years of widowhood Source: Eileen McDonnell, The American College Discover, by accident, “blue ocean” [women’s financial needs]! Ignore your [Dean Witter] boss! Sell 750,000 copies of your latest book to Wells Fargo Home Mortgage! Source: the David Bach story, including Smart Women Finish Rich, per IBD () 27 March 2022: to TP from Shelley Rae Norbeck “I make 1/3rd more money than my husband does. I have as much financial ?pull? in the relationship as he does. I?d say this is also true of most of my women friends. Someone should wake up, smell the coffee and kiss our asses long enough to sell us something! We have money to spend and nobody wants it!” NOTE: The “women as better investors” message is pretty persuasive. And for the usual reasons: focus on the longterm wellbeing of the family, not so freic or “score oriented,” relationships first … Women as Healthcare Decision Makers — read vociferously — want choices — value convenience — look for small signs of sensitivity (gowns that close) Source: Cheryl Stone, Rynne Marketing Group Women and Healthcare — Women are more dissatisfied — Women are frustrated by the way they are treated and spoken to by physicians — Women seek more information — Women are more pressed for time — Women make most healthcare decisions and purchases Source: Patricia Braus, Marketing Health Care to Women 1. Men and women are different. 2. Very different. 3. VERY, VERY DIFFERENT. 4. Women amp。 the like for women clients is 21. NOTE: The following miscellaneous slides illustrate the story of women and financial issues. “Women e out better on almost every count as investors … They are less likely to hold a losing investment too long, and less likely to wait too long to sell a winner。 Allan Pease, Why Men Don?t Listen amp。 grows: sex amp。 Liz Marigold “Men and women don?t think the same way, don?t municate the same way, don?t buy for the same reasons.” “He simply wants the transaction to take place. She?s interested in creating a relationship. Every place women go, they make connections.” Purchasing Patterns Women: Harder to convince。 get to the point。 Live Meeting The Perfect Answer Jill and Jack buy slacks in black… “Men seem like loose cannons. Men always move faster through a store?s aisles. Men spend less time looking. They usually don?t like asking where things are. You?ll see a man move impatiently through a store to the section he wants, pick something up, and then, almost abruptly he?s ready to buy. For a man, ignoring the price tag is almost a sign of virility.” —Paco Underhill, Why We Buy* (*Buy this book!) “She knows more about the [Volvo] than the salesman who greets her at the door. But how is she treated? As if she has a low IQ , is slightly hard of hearing , and really has no right to be buying a luxury car。 write 80% of personal checks。 47% of market investors are women. Major Credit Union: pre Y2K, modal customer was 53yearold family man。 10M+: 33% all US Biz Pay from 62% of male pay in 1980 to 80% today。 80% consumer spdg (Consumer = 70% all spdg) 57% BA degrees (2022)。 agents: 51% HR: 50% Admin officers: 50% Source: Martha Barletta, Marketing to Women NOTE: Women buy a lot more than consumer goods. 19701998 Men?s median ine: +% Women?s median ine: + 63% Source: Martha Barletta, Marketing to Women Women Household spending: 80% Investment decisions: 53% Home improvement purchase decisions: 80% New cars: 60%+ Computers: 60% Managers and professionals, overall: 51% New businesses started: 70%* (*Womenowned businesses as a share of all new businesses: Employee growth, 3X。 Female = ?? (94% = 272 If women buy 94% of the product and there were appropriate representation, then this would be the of women presenting.) Stupid: “Amazing, now that I think about it. A bunch of guys developers, architects, contractors, engineers, bankerssitting around designing shopping centers. And the ?end users? will be overwhelmingly women!” Source: Seminar participant EXCELLENCE. DUH. “To be a leader in consumer products, it?s critical to have leaders who represent the population we serve.” —Steve Reinemund, former CEO, PepsiCo Psssst! Wanna see my “porn” collection? NOTE: Photos of Boards or Executive teams taken from Annual Reports of F500 panies—dominated by OWMs/Old White Males women. BOOMERS. GEEZERS. Just Say No. “Fet China, India and the Inter: Economic Growth Is Driven by Women.” —Headline, Economist, April 15, 2022, Leader, page 14 NOTE: Strong language from a very reliable source. A Special Report in the cited issue provides the evidence to support this claim. Women’s Trifecta+ *Buy *Wealth *Lead +ECLIPSE OF MALES (Old/Retire。 NOTE: To appreciate this presentation [and insure that it is not a mess], you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana” NOTE: To appreciate this presentation, you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”