【正文】 ..24 ...........................................................................................24 ...................................................................................................24 ，多以點(diǎn)的形式....................................................................24 , 政策支持的力度不夠...................................................25五、四川旅游資源開發(fā)中存在的問題.......................................................................26 旅游資源的非持續(xù)利用............................................................................26 旅游管理體制不健全................................................................................26 旅游基礎(chǔ)設(shè)施建設(shè)差................................................................................26 旅游商品制作簡陋，缺乏特色................................................................27 旅游服務(wù)質(zhì)量差..........................................................................................27 成都未發(fā)揮出樞紐城市與文化中心作用..................................................27六、四川旅游資源開發(fā)的轉(zhuǎn)型...................................................................................28 由粗放型向精細(xì)化轉(zhuǎn)變..............................................................................28 由單點(diǎn)式向系統(tǒng)化轉(zhuǎn)變........................................................................... 30 由簡單化向生態(tài)化轉(zhuǎn)變............................................................................32七、四川旅游資源開發(fā)策略與經(jīng)營...........................................................................32 加大旅游投入, 改善旅游基礎(chǔ)設(shè)施..........................................................32 強(qiáng)化宣傳促銷, 提高旅游地知名度........................................................33 加快人才培養(yǎng), 優(yōu)化旅游管理................................................................34 開發(fā)旅游商品, 促進(jìn)旅游發(fā)展購物、餐飲是游客重要的旅游需求.......34 推陳出新, 創(chuàng)造新的旅游吸引點(diǎn)..............................................................35 創(chuàng)新旅游開發(fā)模式, 打造旅游精品........................................................36 加強(qiáng)區(qū)域合作, 發(fā)展新的旅游增長極....................................................36八、結(jié)束語...................................................................................................................37九、參考文獻(xiàn)..............................................................................................................38十、致 謝....................................................................................................................40論四川人文旅游資源開發(fā)與經(jīng)營摘要 旅游業(yè)已成為國民經(jīng)濟(jì)的重要支柱之一，旅游業(yè)這個(gè)從前有著“無煙綠色工業(yè)” 美譽(yù)的朝陽產(chǎn)業(yè)在世界范圍內(nèi)迅速發(fā)展。 現(xiàn)在旅游業(yè)內(nèi)人士和專家學(xué)者已經(jīng)認(rèn)識(shí)到這個(gè)問題，開始把旅游可持續(xù)發(fā)展作為最重要的課題對(duì)待。其中包括文化古跡、名人遺跡、園林、民族風(fēng)情、革命遺址、特種工藝、文化娛樂場所以及文化藝術(shù)、民族習(xí)俗、城鄉(xiāng)建設(shè)等。因?yàn)椋幕膭?chuàng)造與再創(chuàng)造，豐富與光大是隨著民族、國家、社會(huì)歷史的發(fā)展而延續(xù)和發(fā)展的。關(guān)鍵詞: 四川 人文旅游資源 旅游可持續(xù)發(fā)展 開發(fā) 經(jīng)營 The development and management of Sichuan humanistic tourism resourcesAbstract:Tourism has bee one of the important pillars of the national economy, the tourism industry of the past, a smokefree green industry reputation as a sunrise industry in the world to develop rapidly. However, due to the lack of longterm development of the tourism industry oftheoretical guidance system to ignore the sustainable development of the tourism industry, too much emphasis on the development of natural resources, too much focus on the immediate economic benefits, resulting in the development of tourism in the film face of the disorder in thedevelopment of tourism resources and the use of blindly building tourism infrastructure,uncontrolled expansion of the scale of tourism activities, so that the current tourism industry is faced with the destruction of scenic tourism resources, the deteriorating ecological environment,the traditional cultural values of a range of issues, such as a recession. The tourism industry in urgent need of a path of sustainable development. Now the tourism industry and experts and scholars have recognized this problem, began to sustainable development of tourism as the most important treatment of the subject. In recent years, many scholars put forward the development of ecotourism to achieve sustainable tourism development, and stressed the need not to disrupt the ecosystems, ecological awareness, ecological protection, to achieve permanent harmony. At the same time, people are beginning to put emphasis on culture is the soul of the tourism industry,tourism itself is a culturebased industries in order to attach importance to the development of tourism resources in the humanities, the development of cultural tourism, the development of cultural tourism to achieve sustainable development of tourism. Tourism resources in the humanities, also known as tourism resources and cultural landscape, there are distinct historical, ethnic and cultural. Including cultural heritage, famous monuments, gardens, national conditions and customs, revolutionary sites, special techniques, as well as the culture and the arts and cultural entertainment, ethnic customs, such as urban and rural construction. Human landscape is the existence of culture is an important cultural significance ofthe external appearance of tourism resources. As a humanities tourism resources, their distribution Abstract in time and space less vulnerable to the restrictions and conditions, or even necessary to move andcopy. Large number of monuments in the history of repeated destruction of repeated construction,going through the vicissitudes of life for thousands of years and focused, so far as a tourist, to a large extent due to the continuity of culture and heritage of. Because the creation of culture and recreate, with the rich and Ever bright nation, the state, the development of social and historical continuity and development. Therefore, the