機(jī)電產(chǎn)品市場(chǎng)營(yíng)銷-全文預(yù)覽
【正文】 cturers (panies) to manufacturers (panies), organization, structure, between the government, the market marketing, can also be called manufacturers marketing (enterprise).1, mechanical and electrical products marketing features:The relatively small number 1) client (user), but more concentrated, a single large purchases。5) derived demand, lack of flexibility.2, the mechanical and electrical products marketing channelMechanical and electrical products marketing is selling to clients through middlemen, monly so intermediary also called distributors.1) the marketing requirement(1) the rise of Chinese manufacturing is new requirement for mechanical and electrical products distribution(2) mechanical and electrical products market space of globalization economic globalization requirements(3) the existing distribution system is not adapted to the demands of the development of new economic changeNew economy demands for development of mechanical and electrical products distribution channels, therefore, in the distribution of marketing is indispensable, have a vital role in the marketing.3, mechanical and electrical products marketing channel mode innovation(1) mechanical and electrical products distribution differences and characteristics of the distribution of consumer goodsMarket demand for differentCustomer39。s decision criteria.After found the problem, li did not straight to the machine tool manufacturers to promote their products, but to their own pany, together with the enterprise technical staff developed a technical improvement scheme in order to solve this problem, after fully evaluation research to the customers. For the preliminary technology solutions. After the customer see the analysis report, feel the seriousness of the problem, the final decision with li for further technical exchanges, technical evaluation, etc.Machine tool manufacturer in the later parts supplier selection, although there are several petitors, but because of the early municate with each other, and the solution of Lao li, li finally got to the lathe manufacturer do the stability of the supporting parts business.Six, mechanical and electrical products of network marketingNetwork marketing network marketing definition: pin is built on the basis of the Internet, is a marketing oriented, network as the tool, by the marketers use professional network marketing tools, for the vast number of Internet users to carry out a series of new marketing marketing activities.Network marketing mainly thro
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