【正文】 52. A. firm B. interesting C. wrong D. acceptable 53. A. task B. tool C. success D. connection 54. A. cruel B. proud C. frightened D. brave 55. A. dropped B. started C. passed D. missed 第三部分 閱讀理解（共 20 小題；每小題 2 分，滿分 40 分） 閱讀下列短文，從每題所給的四個選項（ A、 B、 C、 D）中，選出最佳答案，并在答題卡上將該項涂黑。s house? A. He wanted to have tea there. B. He was a respectable person. C. He was treated as a family member. D. He was fully trusted by the family. 58. Why does home milk delivery no longer exist? A. Nobody wants to be a milkman now. B. It has been driven out of the market. C. Its service is getting poor. D. It is forbidden by law. 59. Why did the author bring back home an old milk box? A. He missed the good old days. B. He wanted to tell interesting stories. C. He needed it for his milk bottles. D. He planted flowers in it. B The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote (促進 ) the trading and selling of goods. In the middle ages, merchants employed ―town criers‖ to read public messages aloud to promote their good. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily and were either hung in public places or put in books. By the end of the seventh century, when newspaper were beginning to be read by more people, printed materials became an important to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several panies started business for the purpose of making newspaper ads for merchants. 嘉興英語教學網(wǎng) 收集整理 歡迎使用 第 7 頁 共 55 頁 Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm’s name or product, words anized in eyecatching patterns, the use of pretty pictures and expressions easy to remember. Near the end of the nieenth century, panies that were devoted to the production of ads came to be known as ―advertising agencies (廣告商 ).‖ The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century advertising agencies promoted consumerism (消費主義 ) as way of life, spreading the belief that people could be happy only if they bought the ―right‖ products. 60. What was advertising like in the middle ages? A. Merchants were employed to promote products. B. Ad messages were shouted out in public places. C. Product information was included in books. D. Ad signs were put up in towns. 61. What does the word ―This‖ in Paragraph 2 refer to? A. Advertising in newspapers. B. Including pictures in ads. C. Selling goods in markets. D. Working with ad agencies. 62 The 18th century advertising was special in its________________ A .growing spending B. printing materials C. advertising panies D. attractive designs 63 Which of the following might be the best title for the text? A. The Story of Advertising B. The Value of Advertising Designs C. The Role of Newspaper Advertising D. The Development of Printing for Advertising C While small may be beautiful， tall is just plain unfortable it seems， particularly when it es to staying in hotels and eating in restaurants. The Tall Persons Club Great Britain(TPCGB)， which was formed six months ago to campaign(發(fā)起運動 )for the needs of the tall． has turned its attention to hotels and restaurants Beds that are too small， shower heads that are too low ,and restaurant tables with hardly any legroom all make life difficult for those of above average height it says. But it is not just the extratail whose needs are not being met. The average height of the population has been increasing yet the standard size of beds， doorways， and chairs has remained unchanged ―The bedding industry says a bed should be six inches larger than the person using it ,so even a kingsize bed at 639。 239。 639。 39。 beds have taken the place of 639。 so it’s a winwin situation all around.‖ They are among the growing number of Americans who, driven by higher living costs and a falling economy (經(jīng)濟 ), have taken up vegetable gardening for the First time. Others have increased the size of their existing gardens. Seed panies and garden shops say that not since the 1970s has there been sold out for several months In Austin. Tex, some of the gardens have a threeyear waiting list. Gee Ball jr., owner of a pany, said sales of vegetable seeds and plants are up by 40% over last year, double the average growth of the last five years Mr. Ball argues that some of the reasons have been building for the last few years. The big one is the striking rise in the cost of food like bread and milk, together with the increases in the price of fruits and vegetables. Food prices have increased because of higher oil prices. People are glow driving less, taking fewer vacations, so there is more time to garden. 68. What does the word ―residents’’ in Paragraph 1 probably refer to? A. chicken B. tomatoes C. gardens D. people 69. By saying ―a win—win situation all around‖, Ms. Gartin means that_______. A. she is happier and her garden bigger B. she may spend less and lose weight 嘉興英語教學網(wǎng) 收集整理 歡迎使用 第 9 頁 共 55 頁 C. she is selling more and buying less D. she has grown more varieties of vegetables 70. Why is vegetable gardening being increasingly popular? A. More Americans are doing it for fun. B