【正文】 ...............................................................30 技術(shù)支持 ...............................................................................................................30 政策法令大學(xué)生創(chuàng)業(yè)優(yōu)惠政策 ......................................................................30 設(shè)備采購 ................................................................................................................31 工藝流程： ............................................................................................................32 員工培訓(xùn) ................................................................................................................33 員工培訓(xùn)方法 .....................................................................................................33 員工培訓(xùn)內(nèi)容 .....................................................................................................34 績效考核 ................................................................................................................34機械設(shè)計人員績效考核表 ......................................................................................344 / 85其他員工年度績效考核表 ......................................................................................36 生產(chǎn)管理 ...............................................................................................................37 勞動紀(jì)律 ............................................................................................................37 成本控制 ............................................................................................................37 現(xiàn)場管理 .............................................................................................................38第七章 市場營銷 ...........................................................................................................39 目標(biāo)市場分析 .......................................................................................................39 產(chǎn)品概述 ...............................................................................................................39 .1 產(chǎn)品策略 ........................................................................................................39 促銷策略 .........................................................................................................39 產(chǎn)品結(jié)構(gòu) .........................................................................................................41 定價策略 ...............................................................................................................44 付費方式 ................................................................................................................44 推廣策略 ................................................................................................................44 售后服務(wù) ...............................................................................................................45第八章 投資分析 .........................................................................................................45 投資資金來源與運用 ...........................................................................................45 投資估算 ...............................................................................................................47 資金籌措 ...............................................................................................................47 項目投資分析 ........................................................................................................49 投資凈現(xiàn)值 ........................................................................................................53 投資回收期 .........................................................................................................54 投資回報 .............................................................................................................54第九章 財務(wù)分析 ...........................................................................................................55 預(yù)計利潤表 .........................................................................................................55 預(yù)計現(xiàn)金流量表 .................................................................................................56 預(yù)計資 產(chǎn) 負(fù) 債 表 ..........................................................................................57 會計報表分析 ........................................................................................................58 比率及趨勢分析 ................................................................................................58 預(yù)計銷售趨勢圖 ................................................................................................58 風(fēng)險假定與分析 ...................................................................................................59 外部風(fēng)險 ........................................................................................................59 內(nèi)部風(fēng)險 ........................................................................................................59 解決方案 ........................................................................................................59第十章 附錄 ...................................................................................................................60附錄一 問卷調(diào)查 ......................................................................................................60附錄二 設(shè)計圖紙樣品 ..............................................................................................63附錄三 網(wǎng)站建設(shè)附圖 ..............................................................................................69附錄四 合伙協(xié)議書 ..................................................................................................69附表五 個人績效獎金管理辦法 ................................................................................75附表六 生產(chǎn)工藝流程圖 ..........................................................................................78附錄七 企業(yè)客戶檔案表 ............................................................................................79附錄八 湖北汽車工業(yè)學(xué)院機械系簡介 .........................................