婚紗影樓創(chuàng)業(yè)企劃書-全文預覽
【正文】 ..............4( 一 ) 行業(yè)分析 ...................................................................................................................42( 二 ) 市場及目標群體分析 ...........................................................................................4( 三 ) SWOT 分析 .............................................................................................6 ( 四）營銷方式.....................................................................................................7 價格策略..........................................................................................................7 產品策略.........................................................................................................7 廣告策略.........................................................................................................7四、財務分析 ...............................................................................................8( 一 ) 資金規(guī)劃 ...................................................................................................................8( 二 ) 營業(yè)額預測 ..............................................................................................................9( 三 ) 盈利能力（月） .....................................................................................93( 四 ) 投資回收期 ..............................................................................................................9五、營銷活動策劃.................................................................................9 活動方式....................................................................................................... 9六 、風險管理與控制 ...............................................................................10( 一 ) 外部風險 ——有限的資金資源 ...........................................................10( 二 )市場風險 ........................
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