淺析我國家電企業(yè)促銷策劃方案-全文預(yù)覽
【正文】 我國特有的二元化市場結(jié)構(gòu)。三十年，或許只是歷史長河中的一個漣漪，但對于我國家電行業(yè)來說，卻經(jīng)歷了從“無”到“有”，從“奢飾品”到“必需品”，從“三大件”到“遍地開花”的轉(zhuǎn)變。并且，其普及速度也讓其他家電望塵莫及，短短幾年內(nèi)，電腦徹底改變了人們的生活方式。尤其是電視機(jī)產(chǎn)業(yè)，一大批國產(chǎn)品牌涌入市場。...........................2 廣告策劃............................................. 營銷組合策略策劃..................................... 售后服務(wù)策劃.......................................25結(jié)論............................................................36致謝............................................................37參考文獻(xiàn)........................................................3第一章 我國家電行業(yè)概況 我國家電行業(yè)的發(fā)展歷程家電行業(yè)是我國近三十年來發(fā)展最為迅速，競爭最為慘烈，與國際接軌最為徹底的傳統(tǒng)產(chǎn)業(yè)。s marketing planning but also have a great significance to the development of a enterprise.Taken example by others’ previous research and based on using the method of the theory with the practice, it is more systematic and prehensive to analysis the household appliance enterprises how to make the promotion plans well from the analysis of the present development situation and the petition of the household promotion of a enterprise puts forward to the corresponding countermeasure and suggestion on the market target, market positioning and marketing mix strategy planning, which is expected to provide a effective reference for the home appliance enterprises in making longterm marketplanning and improving the market petitiveness. Key word: Marketing planning。中 文 摘 要企業(yè)促銷策劃活動是一種具有創(chuàng)意性的專業(yè)實踐，它涉及多方面的內(nèi)容，諸如廣告、產(chǎn)品、價格等等。關(guān)鍵字：營銷策劃； 消費者； 營銷目標(biāo)； 市場定位AbstractThe promotion planning of enterprise is a activity with a creative professional practice, which involves many aspects, such as advertising, product, price, etc. Facing the tough petition of the household appliance industry, to plete the promotion plans, make enterprise behavior getting recognition of consumers and bee the focus of the public not only show the strength of an enterprise39。 Market positioning目 錄中文摘要..........................................................I外文摘要.........................................................II第一章 我國家電行業(yè)概況........................................1 家電行業(yè)的發(fā)展歷程 .................................. 家電行業(yè)的現(xiàn)狀分析................................... 家電行業(yè)未來的發(fā)展趨勢...............................第二章 家電企業(yè)的營銷策劃...................................... 營銷目標(biāo)策劃......................................... 市場定位策劃......................................... 我國家電產(chǎn)品消費市場特點......................12 整合資源進(jìn)攻農(nóng)村市場.........................13(1) 農(nóng)村消費市場特點
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