【正文】
other similar web site and direct selling from the factories, forming the reason why should be established urgently. In this way we can earlier get market share and establish our brand name while our petitors are still hesitating. SWOT analysis Strengths: abundant and swift information, transparent、reasonable and petitive price, the buyer and seller can meet face to face, resulting in high efficiency and low cost. Weaknesses: In the early stage of establishment, it will be somewhat difficult to pete with traditional pany, and it will also need some work to do as to ask for modities supply from the factories(or get offer from them). Opportunities: With the accelerating speed of all kinds of panies surf on internet, the opportunities of those potential customers being found will be more and more, easier and easier, and faster and faster. Threats: Mainly es from the traditional panies’ monopoly position and their domination to the factories, as well as the factories’ own direct selling. But these trammels will be got rid of step by step if the buyer had a firm order, and place it directly to the factories. Competitive advantages When a great deal of overseas subsidiaries are substituted with a highly efficiently operating website, and numerous panies’ malicious petition are replaced by the onlyone priceoffer system, the advantages will surely appear because two factories can face each other directly. Entrance barriers With the trade liberalization and market globalization, as soon as egeneral trading sets its main gateway position in trading industry, it will be hard for the other followers to be acknowledged, it will be even harder for them to enter the market when we reach a longterm agent agreement with the factories. Implementation of the business plan Strategy Will be divided into three steps: The first step, begin with SinoKorean trade, (because with six years of SinoKorean trading experience, the founder of this business plan is very familiar with the conventional trading procedures and has in hand large amount of firsthand information), then extend to SinoJapanese trade, because these two countries are similar in economic development, which almost depend on general trading panies’ quick expansion. But after Southeast Asia’s financial crisis, they all faced disintegration and have to be reorganized. This is the first year. The second step, we will develop in a website with which China can do business with all the rest of the countries in the world. This is the second year. The third step, we will develop into a worldwide interactive website, . do business willfully between two counties all over the world. This is the third year. Alliance Being aware of Korean and Japanese traditional general trading panies advantages and influence, on the one hand, will contact the factories in order to get the privilege of supplying modities and making offers directly。 at the same time, they can trade with many potential clients, which is impossible under the traditional trade circumstances. Therefore, both sides can greatly reduce their operating cost, keep the order of market, avoid unsymmetrical inform