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【正文】 s section of targeted group ? Conduct questionnaire with a large sample size (25 participants are required to be statistically significant) ? Clearly word all questions and limit question structure type to those listed below: – Closed ended – Multiple choice – Preference ranking – Likelihood of taking a specific action Market Research 7/7/2020 1:49:35 AM When conducting market research it is important to brainstorm about which subjects and questions will provide the most insight into your potential customers General demographic information Credit card usage Level of ine/spending patterns (teenagers) Inter usage/online purchasing Customer service expectations EXAMPLE – Sex, race, level of ine, age? – Do you own a credit card? – If you own a credit card what card pany do you most often use? – If you are a minor and do not have a credit card, do you have access to a parent’s credit card? – Do you have a job? – How much spending money do you have each week? – How many gifts do you buy a year? – On average, how much time do you spend on the inter each week? – How often in the last 6 months have you purchased something on the inter? – How do you learn about sites in which you purchase products? – How fortable would you be purchasing from a site in which you had never heard of the pany? – How fortable would you be purchasing from an online student run enter
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