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169。 2022 Eyeblaster. All rights reserved Site Overlap ? Accurately measure unique users by each publisher ? When do publishers overlap to deliver multiple impressions to same user ? Check your media buy: which publisher is overlapping with which Back to Metrics slide 169。 2022 Eyeblaster. All rights reserved Eyeblaster Analytics ? Making data actionable ? Metrics for real business objectives ? Reliability TOP 10 User interfaces of 2022 169。169。 2022 Eyeblaster. All rights reserved Pain Points ? Overwhelming amount and variety of data Hard to draw quality conclusions ? Multichannel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms ? Disparate reporting systems 169。 2022 Eyeblaster. All rights reserved ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback 169。 2022 Eyeblaster. All ights reserved What is Dwell Time? average number of seconds the user engaged with the ad including mouseonad, user initiated expansion, user initiated video amp。 2022 Eyeblaster. All rights reserved Hewlett Packard: 2022 Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do? Digital Design Professional “ ” 169。 2022 E