【正文】 ............................................................................................ 5 研究的目的 .......................................................................................................... 6 研究的方法 .......................................................................................................... 7 研究的內(nèi)容 .......................................................................................................... 7 研究的理論依據(jù) ................................................................................................... 8 對鄉(xiāng)村旅游資源開發(fā)和規(guī)劃理論 ................................................................. 8 城鄉(xiāng)統(tǒng)籌發(fā)展理論 ...................................................................................... 8 ...........................................................................................................10 對國內(nèi)鄉(xiāng)村旅游的介紹 .......................................................................................10 國內(nèi)鄉(xiāng)村旅游的起源 ................................................................................. 11 鄉(xiāng)村旅游開發(fā)的原則 ...........................................................................................12 開發(fā)的意義 ...............................................................................................13 ..........................................................................................14 贛南市旅游資源分析 ...........................................................................................14 贛南鄉(xiāng)村旅游的現(xiàn)狀和特點(diǎn) ................................................................................15 鄉(xiāng)村旅游精品景點(diǎn)較多 .......................................................................................15 SWOT 分析 .........................................................................................16 鄉(xiāng)村旅游的優(yōu)勢 ..................................................................................................16 客源豐富 ...................................................................................................17 農(nóng)業(yè)基礎(chǔ)雄厚 ............................................................................................18 劣勢 ...................................................................................................................19 對鄉(xiāng)村旅游經(jīng)營存在著不足 .......................................................................19 基礎(chǔ)設(shè)施落后 ............................................................................................20 資金實力不充足 ........................................................................................20 缺乏文化特色 ............................................................................................20 機(jī)遇 ...................................................................................................................21 新農(nóng)村建設(shè)給旅游帶來巨大發(fā)展 ................................................................21 挑戰(zhàn) ...................................................................................................................22 .................................................................................................22 做好旅游規(guī)劃 .....................................................................................................22 加強(qiáng)管理 ...................................................................................................23 鄉(xiāng)村旅游目的的建設(shè) ...........................................................................................23 做好鄉(xiāng)村旅游產(chǎn)品建設(shè) ..............................................................................25 鄉(xiāng)村旅游目的地建設(shè) .................................................................................26 經(jīng)濟(jì)方面 ...................................................................................................27 加強(qiáng)管理理念 .....................................................................................................28 6 贛南鄉(xiāng)村旅游存在問題 .................................................................................................29 2 管理機(jī)構(gòu)不完善 ..................................................................................................29 基礎(chǔ)設(shè)施不完善 ..................................................................................................29 鄉(xiāng)村旅游力量沒有形成 .......................................................................................30 鄉(xiāng)村旅游資源的可持續(xù)發(fā)展受挑戰(zhàn) ......................................................................31 ..........................................................................................32 實施規(guī)劃性管理 ..................................................................................................32 完善相關(guān)的基礎(chǔ)設(shè)施 ...........................................................................................32 完善鄉(xiāng)村旅游力量 ..............................................................................................33 保護(hù)鄉(xiāng)村旅游資源 ..............................................................................................34 結(jié)論 ................................................................................................................................36 參考文獻(xiàn) .........................................................................................................................37 致謝 ................................................................................................................................41 3 摘要 贛南市中國最好的旅游城市 之一，旅游資源是十分的豐富的。并且結(jié)合實際的狀況對贛南鄉(xiāng)村旅游資源的定量評價體系。 關(guān)鍵詞：贛南市；鄉(xiāng)村旅游；資源評價；問題和對策 4 Abstract One of the city Chinese best tourism city, tourism resources are very abundant. At the same time, along with the recent years the further development of rural tourism, the tourism environment and promote tourism quality continuously, put forward higher requirements for the development of rural tourism level. In this paper, the development of rural tourism and the existing problems with the present situation and the success